Sierra Cantabria Etiqueta de vin by Estudio Maba

Sierra Cantabria Etiqueta de vin by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2020

Sierra Cantabria Etiqueta de vin

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award d'Argent Winner in Embalatge Category

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Colors

The Design

About Sierra Cantabria Etiqueta de vin

Sierra Cantabria es un disenh d'etiqueta per una familha de vins produsits per un celièr tradicional espanhòl. La gamma es larga, doncas las etiquetas partejan un lengatge visual comun tot en gardant de diferéncias sotilas entre las botelhas. De simbòls eraldics utilizats per la familha dempuèi 150 ans son combinats amb una ierarquia clara d'elements tipografics. Lo sistèma crèa 53 combinasons d'etiquetas per las botelhas de Bordèu e de Borgonha. Cada etiqueta es estampada sus papièr de coton amb un naut relèu, d'estampatge e de tòcas de vernís. L'intencion es una gamma classica e expressiva amb una imatge de marca coerenta.

The Recognition

About the A' Design Award d'Argent

Sierra Cantabria Etiqueta de vin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Sierra Cantabria Etiqueta de vin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Sierra Cantabria Etiqueta de vin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba