Paranormal Embalatge de vin by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2020
Paranormal Embalatge de vin
by Estudio Maba
Client: Bodegas Baron
A' Design Award d'Aur Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Paranormal Embalatge de vin
Paranormal es un design d'embalatge per una familha de vins presentats dins de botelhas de Bordèu e de Borgonha. Lo tèma grafic se basa sus de fenomèns estranhs e inexplicats, tractats amb mistèri e ironia. De gravaduras digitalas detalhadas remembran los vièlhs libres d'alquimia e los còdexes ancians. Las polissas de caractèrs son dessenhadas amb un aspècte envielhit e imprecís, semblable a l'estampatge manual. Cada etiqueta es facha de papièr de coton amb naut relèu, estampatge e tòcas de vernís. Lo design es concebut per durar e per permetre d'istòrias novèlas per cada vendémia o varietat de rasim.
The Recognition
About the A' Design Award d'Aur
Paranormal Embalatge de vin a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Paranormal Embalatge de vin siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Paranormal Embalatge de vin crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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