The 15th Games of Jiangxi Fonction Primària : Afiche by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Publicitat Competition Category.
BronzePublicitat· 2021
The 15th Games of Jiangxi Fonction Primària : Afiche
Client: Jiangxi Provincial Games Organizing Committee
A' Design Award de Bronze Winner in Publicitat Category
Verified Award Winner
Verify Award Status for #102990The Design
About The 15th Games of Jiangxi Fonction Primària : Afiche
Tèxte del Libre : Los 15ens Jòcs de Jiangxi son una seria d'afiches creats per una rencontra esportiva provinciala tenguda a Jingdezhen, una vila coneguda per la porcelana. Los afiches combinan la cultura ceramica amb d'elements esportius. De pèças de ceramica remplaçan los objèctes esportius originals dins cada imatge, creant una atmosfèra visuala distinta. La seria foguèt produsida amb de fotografia e de logicial d'edicion d'imatges, ajustant materials ceramics e esportius en de composicions unicas. Cada afiche fa 700 per 1000 millimètres e es exposat coma publicitat exteriora. La concepcion ligui l'artesanat tradicional amb l'esport modèrn e promòu la cultura urbana locala.
The Recognition
About the A' Design Award de Bronze
The 15th Games of Jiangxi Fonction Primària : Afiche a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que The 15th Games of Jiangxi Fonction Primària : Afiche siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. The 15th Games of Jiangxi Fonction Primària : Afiche satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood. - Dimensions & Packaging
- 700 mm x 1000 mm
- Tags
- Poster, Ceramic, Jingdezhen
- Production Technology
- Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
- Design Challenge
- The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
- Research
- This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
- Inspiration
- As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.
Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.
The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters. - Project Duration
- The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
- Operation Flow
- These posters are used for outdoor advertisements.
- Team Members
- Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li - Image Credits
- Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
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