New Vision Embalatge de Suc de Fruta by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2020
New Vision Embalatge de Suc de Fruta
Client: Nanpai Farm
A' Design Award de Fèrre Winner in Embalatge Category
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- Verified Award Winner
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The Design
About New Vision Embalatge de Suc de Fruta
Text del Libre : New Vision es una seria d'embalatges de suc de fruta concebuda per una fazenda fruchièra. Cada botelha pòrta un grafisme de fruta distint creat amb un logicial de disseny e produsit per un procès d'impression laser. Los grafismes transpausan la rica nutricion del suc en formas visualas simplas e faciles de retenir. La seria a per tòca de se destriar de l'embalatge de suc conventional dels supermercats, per que los crompaires pòscan distinguir e identificar rapidament cada varietat. Cada botelha fa 220 millimètres d'nautor e 64 millimètres de diamètre.
The Recognition
About the A' Design Award de Fèrre
New Vision Embalatge de Suc de Fruta a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que New Vision Embalatge de Suc de Fruta siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, New Vision Embalatge de Suc de Fruta merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
- Dimensions & Packaging
- Bottle height: 220mm
Bottle diameter 64 mm - Tags
- Juice, packaging design
- Production Technology
- 1. Use computer design software for graphic design.
2. Produced by laser printing process. - Design Challenge
- The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal. - Research
- Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience. - Inspiration
- The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology. - Project Duration
- The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
- Operation Flow
- Direct display, no more operation instructions required.
- Team Members
- Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd - Image Credits
- Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd
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