Use What Moves You Campanha d'Exterior by Pancho Gonzalez and Cristian Chavez is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Publicitat Competition Category.
FèrrePublicitat· 2020
Use What Moves You Campanha d'Exterior
by Pancho Gonzalez and Cristian Chavez
Client: Inbrax
A' Design Award de Fèrre Winner in Publicitat Category
Verified Award Winner
Verify Award Status for #103847The Design
About Use What Moves You Campanha d'Exterior
Aqueste dessenh, en utilizant tres situacions quotidianas de personas que prenon lo mètro per lor quotidian, transmet cossí las personas utilizan abituadament produits que poirián crompar a la botiga de sovenirs del mètro. Aqueste dessenh invita a utilizar los produits del mètro (camisas, tassas, botelhas, joguets, etc.) sus una basa quotidiana, en los utilizant a quin moment que siá del jorn e dins quina situacion que siá. Per exemple, dins un dels dessenhs presentats, se vei una femna que pòrta una camisa del mètro dins una plaça, plan tranquilla e contenta. Lo dessenh cerca d'invitar aqueles que lo vezon a incorporar los produits del mètro coma una mòda novèla.
The Recognition
About the A' Design Award de Fèrre
Use What Moves You Campanha d'Exterior a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Use What Moves You Campanha d'Exterior siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Use What Moves You Campanha d'Exterior merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Like the London Underground that has its own souvenir shop, the Santiago de Chile Metro launches Bazar Metro, the official store where all people from Santiago can find Metro products such as: t-shirts, mugs, bottles, cups, among many others.
- Dimensions & Packaging
- OOH inside the subway.
- Production Technology
- Photography, Illustrator & Photoshop
- Inspiration
- Every day, millions of Santiaguinos use the Santiago Metro to get to their destination, that is, they use the Metro every day and taking the verb to use was an invitation to all those Santiaguinos to use the Metro literally, I mean who use a Metro bottle, a shirt or a mug. Everything under the concept Use It.
- Team Members
- Cristián Chávez
Jorge Fajardo
Neil Arce
Pancho González
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