Plaza del Sol Embalatge per Aperitius by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2020
Plaza del Sol Embalatge per Aperitius
by Estudio Maba
Client: Plaza del Sol
A' Design Award de Bronze Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #104257The Design
About Plaza del Sol Embalatge per Aperitius
Plaza del Sol es un disseny d'embalatge per de sacas de patanas fregidas. Los grafismes s'inspiran de motius folclorics e d'objèctes de sovenir que se tròban dins las vilas turisticas espanhòlas, e aquestas referéncias son presentadas d'un biais contemporanèu amb umor. Cada flow pack conta una pichona istòria bastida a partir d'articles de sovenir, amb l'intencion de far sorire lo crompaire. Las imatges son creadas per fotografia de natura morta arrengada dins un decòr, e las sacas son produchas per impression flexografica. Cada saca mesura 195 per 320 millimètres.
The Recognition
About the A' Design Award de Bronze
Plaza del Sol Embalatge per Aperitius a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Plaza del Sol Embalatge per Aperitius siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Plaza del Sol Embalatge per Aperitius satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A design that extols the folk graphic universe, but in a contemporary way and plenty of irony. With this proposal the consumer wants to produce a smile, taking the marked Spanish character to new ways of expressing it.
- Dimensions & Packaging
- 195mm x 320mm
- Tags
- Packaging, design, folk, snacks, crisp, set, photography, humor
- Production Technology
- Still life photography in set for composition of the images. Flexographic printing.
- Design Challenge
- Composing each element with pieces and natural elements to achieve the desired effect has been the most complicated part of the job.
- Research
- The use of classical and folk motifs is common in souvenirs and other products. The most important thing in this project was to find a renewed way of exposing it, as well as giving humor to the packaging without turning it into a comedian.
- Inspiration
- The graphic elements are collected from the souvenir objects present in any tourist city in Spain, to build with them their own language for the brand. The result has a personality of its own that the public can identify.
- Project Duration
- Murcia, Spain, May 2019 to February 2020
- Operation Flow
- These flow pack represent an story each one that talks about folk souvenirs with humor, looking for the user smile.
- Patents
- Plaza del Sol
- Team Members
- Strategy: Beatriz Suarez
Art Direction. Miguel Angel del Baño
Design: Jose Lorente
Photographer: La Industrial - Image Credits
- Estudio Maba
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