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Sister's Ice Cream Gelat by Azadeh Gholizadeh

Sister's Ice Cream Gelat by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.


AurEmbalatge· 2020

Sister's Ice Cream Gelat

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award d'Aur Winner in Embalatge Category

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The Design

About Sister's Ice Cream Gelat

Aqueste empacatge es concebut per la Sisters Ice Cream Company. L'equipa de concepcion a ensajat d'utilizar tres damas, que rapèlan las fabricantas d'aqueste produch, en forma de colors alegres que venon del gost de cada gelat. Per cada sabor del design, la forma del gelat es utilizada coma los cabèls del personatge, çò que presenta una imatge interessanta e novèla d'empacatge de gelat. Aqueste design, dins sa forma novèla, a atrait fòrça atencion entre sos concurrents e a agut de vendas elevadas. Lo design ensaja de crear un empacatge original e creatiu.

The Recognition

About the A' Design Award d'Aur

Sister's Ice Cream Gelat a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Sister's Ice Cream Gelat siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Sister's Ice Cream Gelat crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging
width 80mm x Height 190mm
Tags
Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology
Food grade Thickened BOPP Material
Design Challenge
it was really hard to satisfy the customer. they were far more strict and picky.
Research
This design comes from a detailed observation of the manufacturer identification.
Inspiration
It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration
The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow
The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members
Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits
Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018

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