Vitartissimi Natural Fragrance Embalatge de candèla by Suzhou SoFeng Culture Media Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2020
Vitartissimi Natural Fragrance Embalatge de candèla
by Suzhou SoFeng Culture Media Co., Ltd.
Client: Vitartissimi
A' Design Award de Fèrre Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #104584The Design
About Vitartissimi Natural Fragrance Embalatge de candèla
Vitartissimi Natural Fragrance es un embalatge creat per una linha de candèlas d'òli essencial natural. La concepcion combina una bóstia blanca e una benda ventrala. La bóstia pòrta pas cap d'impression, sonque un logotipe e un eslogan gaufrats, mentre que tota l'informacion sul produit es plaçada sus la benda ventrala. La susfàcia blanca simpla permet de reütilizar la bóstia per l'emmagazinatge a l'ostal, çò que redusís lo gaspilhatge. Lo papièr es certificat e finit amb un procediment d'estampatge a caud. La forma cubica mesura 82 per 82 per 100 millimètres e espargna d'espaci pendent lo transpòrt.
The Recognition
About the A' Design Award de Fèrre
Vitartissimi Natural Fragrance Embalatge de candèla a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Vitartissimi Natural Fragrance Embalatge de candèla siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Vitartissimi Natural Fragrance Embalatge de candèla merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Thinking about the recycling, the packaging is in simple form. The box is without any prints but the uncolored logo and slogan, for reusing the box to do storage. We chose high quality materials which conform to FSC, to promote its social responsibility.
The fragrance is a very personal perception for different audience, so we remain the packaging in white color to make more space to imagine, and it will give softly impact by sense of smell after a smooth vision and touching. - Dimensions & Packaging
- Dimensions:Width 82mm x Depth 82mm x Height 100mm
Techincal:Bronzing Process - Tags
- Package, Aromatherapy, Candle, Nature, Life
- Production Technology
- A packaging with “no color”, will give a impact when they show in a store, they are different from the others which are covered by so much prints or colors. The no color papers are cheaper than color papers in equal quality. With simple structure, it will realize its function of packaging as directive as possible. It’s easy to do transport, cubes help to save space and not easy to be flattened when they will be packed togather.
- Design Challenge
- The design is conbined with a white box and a bellyband. The whole packaging is in white color, mostly used holi stamping and gold stamping. Follow the thinking of “less is more”，and with the branding idea， we remain the packaging in white color to make more space for imagination, and it will give softly impact by sense of smell after a smooth vision and touching.
- Research
- The box is designed uncolored logo and slogan in embossing, all the information of product are printed and pressed in bellyband, for reusing the box to do storage later. We are thinking more about the quality of this box, and make it not only like a packaging, but also a product, which could be used at home with simple aesthetics，it will make less waste and in order to lead the clients to use less of plastic boxes.
- Inspiration
- VITARTISSIMI is a natural and artistic lifestyle brand. The packaging is designed for the line of nature essential oil fragrance candle. The candles are handmade and 100% pure, thus, to share its health benefits. The design of packaging is based on market of natural product, to make it closer to fans of naturalism, also, to promote culture of brand in peace and quality lifestyle.
- Project Duration
- The project started in April 2019 in Florence, Italy and finished in December 2019 in Suzhou, China.
- Operation Flow
- This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of VITARTISSIMI Natural Fragrance: nature and fragrance.
- Patents
- Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd. 2019
- Team Members
- Lu Jiayi, Art Director
Sha Feng, Creative Director - Image Credits
- Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019
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