Oulevi Packaging Design Embalatge de Bièrra by Zhangyong Hou

Oulevi Packaging Design Embalatge de Bièrra by Zhangyong Hou is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.

FèrreEmbalatge· 2021

Oulevi Packaging Design Embalatge de Bièrra

by Zhangyong Hou

Client: Oulevi

A' Design Award de Fèrre Winner in Embalatge Category

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Verified Award Winner

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The Design

About Oulevi Packaging Design Embalatge de Bièrra

Oulevi es un dissenh d'embalatge per bièrra a la pression. Lo contenidor es una landa d'acièr inoxidable amb un contengut net d'un litre e una talha de desvolopament plan de 274 mm de long e 193 mm d'alt. Lo grafisme estampat forma lo perfil d'un veire de bièrra. Las illustracions mostran l'origina de las matèrias primièras, qu'es l'òrdi d'Austràlia, lo levam del nòrd de l'Euròpa e lo lupol de l'America del Nòrd. Lo simbòl del veire ajuda los consomators a reconéisser la marca de luènh. L'objectiu del dissenh es de presentar clarament l'istòria del produch sus l'estagièra.

The Recognition

About the A' Design Award de Fèrre

Oulevi Packaging Design Embalatge de Bièrra a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Oulevi Packaging Design Embalatge de Bièrra siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Oulevi Packaging Design Embalatge de Bièrra merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oulevi is a newly established enterprise specializing in raw beer. Oulevi beer uses barley from Australia, yeast from northern Europe and hops from North America. Therefore, in the packaging design, the origin of raw materials is shown through illustration, and the appearance outline is a glass of beer, which not only increases the display effect, but also enables consumers to understand the excellent quality of products.
Dimensions & Packaging: Net content：1 liter ，
Development dimension: 274mm long, 193mm high
Tags: Beer packaging, illustration, beer logo design
Production Technology: Stainless steel can
Design Challenge: As a new brand, how to let consumers quickly see you on the shelf, how to quickly understand the advantages of products, these are the most difficult and need to be solved. Give the product a symbol of beer cup, and show the advantages of the product in the form of illustration, which is a good solution to the above problems.
Research: Through the investigation of consumers, they want to know more about the story behind the product to help them judge the quality of the product. Most of the time, consumers see patterns that they don't want to do with the product. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: Looking for visual language that can tell the unique charm of oulevi beer is the first problem to be solved. Pour out a cup of fragrant beer, and look at it as if you see all it has: barley from Australia, top hops imported from North America, yeast from northern Europe, etc., all of which are shown in front of your eyes like a movie. The rudiments of packaging have already been shown in your brain. Use illustration to show all of them.
Project Duration: It took a month,
Location: Dalian, China
Team Members: Zhangyong Hou