Mi Temple of Heaven Builder Packaging Embalatge de Jòguina de Blòts de Construccion by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2021
Mi Temple of Heaven Builder Packaging Embalatge de Jòguina de Blòts de Construccion
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Mi Temple of Heaven Builder Packaging Embalatge de Jòguina de Blòts de Construccion
Tèxte del Libre : L'Embalatge Mi Temple del Cèl Builder es un embalatge de papièr per una jòguina de blòts de construccion. La susfàcia exteriora presenta la Sala de Pregària per una Bona Recòlta en dessenhs de linhas finas, e una disposicion amb un espaci blanc generós manten l'imatge calma. L'estructura combina l'exposicion e l'embalatge dins una sola bóstia. En dobrissent lo cobercle superior, apareis una pòrta imprimida que mòstra l'istòria de la juntura tradicionala del boès chinés, amb una lista de totas las pèças sul revèrs. Darrièr la pòrta, los sacs de blòts son arrengats en jaces. L'estructura interiora pòt èsser trasa e reutilizada coma bóstia d'emmagazinatge.
The Recognition
About the A' Design Award de Bronze
Mi Temple of Heaven Builder Packaging Embalatge de Jòguina de Blòts de Construccion a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Mi Temple of Heaven Builder Packaging Embalatge de Jòguina de Blòts de Construccion siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Mi Temple of Heaven Builder Packaging Embalatge de Jòguina de Blòts de Construccion satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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