Fèrre Embalatge · 2021
Mi Transformers Optimus Prime Packaging Embalatge de Jòguet de Blòts de Construccion
by Yang Zhang
- A' Design Award de Fèrre 2021 in Embalatge
- CLIENT: Beijing AIQI Technology Co., Ltd.
- Estimated Number of Design Views: 10,808
- Verification code A04F386098 · Verify this award
Colors
About Mi Transformers Optimus Prime Packaging Embalatge de Jòguet de Blòts de Construccion
L'embalatge Mi Transformers Optimus Prime es un embalatge de papièr concebut per un jòguet de blòts de construccion. La fàcia de la bóstia mòstra lo produch montat, çò que permet als crompaires de veire clarament la forma e las partidas mobilas. L'estil minimalista e l'esquèma de colors reflectisson lo caractèr del jòguet. Las foncions d'exposicion e d'embalatge son combinadas dins una sola estructura. Lo cobercle superior dobrís per revelar de sacs estagats de blòts. La bóstia inferiora se dobrís dels dos costats e forma de bóstias d'emmagazinatge separadas. Las pèças pòdon èsser triadas per tipe, e la bóstia pòt èsser reutilizada per l'emmagazinatge quotidian.
About the A' Design Award de Fèrre
Mi Transformers Optimus Prime Packaging Embalatge de Jòguet de Blòts de Construccion a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Mi Transformers Optimus Prime Packaging Embalatge de Jòguet de Blòts de Construccion siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Mi Transformers Optimus Prime Packaging Embalatge de Jòguet de Blòts de Construccion merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Press Kit
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
