Birds and Coffee Empaquetatge per Kristina Pacesaite

Lo dissènh Birds and Coffee Empaquetatge per Kristina Pacesaite es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Birds and Coffee Empaquetatge

per Kristina Pacesaite

Client : Kavos gurmanai

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

23,535

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Birds and Coffee Empaquetatge

Tot produit merita un empaquetatge apropriat. En desvolopant aqueste empaquetatge, lo designer a ajudat una entrepresa de torrefaccion de cafè de succès a aténher de personas novas que presan lo cafè de qualitat premium e que se soucian de sa origina. En prepausant lo novèl aspècte de l'empaquetatge, lo designer cercava de metre en valor lo cafè fach a la man que proven de gaireben cada continent. La decision d'utilizar d'illustracions d'aucèls de cada país se fondava sus lor natura eleganta e tanben sus la sensacion artesanala que donan al produit final. Lo papièr kraft e la color brun fosc intens de las illustracions servisson tanben lo meteis prepaus.

La Reconoissença

A prepaus del A' Design Award d'Argent

Birds and Coffee Empaquetatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Birds and Coffee Empaquetatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Birds and Coffee Empaquetatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions e Embalatge: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Etiquetas: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Tecnologia de Produccion: Digital printing on kraft paper
Desaffo de Dissènh: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Recèrca: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiracion: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Durada del Projècte: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Flux Operacional: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Membres de l'Equipa: Kristina Pacesaite