The Mask That Ate The Virus Masqueta Elimina-Virus by Birger Linke

The Mask That Ate The Virus Masqueta Elimina-Virus by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2021

The Mask That Ate The Virus Masqueta Elimina-Virus

by Birger Linke

Client: Birger Linke Design

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

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Colors

The Design

About The Mask That Ate The Virus Masqueta Elimina-Virus

L'empresa soïssa de biotecnologia Livinguard a desvolopat un teissut per de masquetas reütilizablas qu'inactiva e elimina las bacterias, los fongs e los virus (compres la Covid 19) al moment de l'impacte. Aquesta idèa pren vida dins l'embalatge : la masqueta arriba dins un paquet esterilizat. Una benda de plastic estacada anima – quand la fasètz lisar amont e aval – una representacion grafica d'un virus qu'es manjat pendent lo procès, apondent un pauc d'umor plan necessari dins de jorns desesperats. Per evitar la confusion de las masquetas entre los membres de la familha, e doncas la contaminacion crosada, de pinças d'ajustament de colors diferentas arriban dins un estug separat per personalizar cada masqueta.

The Recognition

About the A' Design Award d'Argent

The Mask That Ate The Virus Masqueta Elimina-Virus a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que The Mask That Ate The Virus Masqueta Elimina-Virus siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. The Mask That Ate The Virus Masqueta Elimina-Virus es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography