RV wine Embalatge de vin by Hu Jijun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.

BronzeEmbalatge· 2021

RV wine Embalatge de vin

by Hu Jijun

Client: SIVA X Dreamatic Design

A' Design Award de Bronze Winner in Embalatge Category

12,559

Verified Award Winner

Verify Award Status for #107706

View at A' Design Award Press Release Award Badge

Colors

The Design

About RV wine Embalatge de vin

RV es un design d'embalatge per un vin francés ofèrt coma edicion limitada de prestigi en reserva. Lo lòt es limitat a 6 000 botelhas de vin roge, cadun contenent 750 ml a 13,5 per cent d'alcòl en volum. Lo lengatge visual fa referéncia a l'estil de mòda contemporanèu e sofisticat de París, França, e exprimís una manièra de viure exquisida e simpla. L'etiqueta es produsida amb vernís UV localizat, estampatge a caud e serigrafia sus PVC recyclable. L'objectiu es de rendre la marca facilament reconeissibla e memorabla unicament a travèrs de l'embalatge.

The Recognition

About the A' Design Award de Bronze

RV wine Embalatge de vin a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que RV wine Embalatge de vin siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. RV wine Embalatge de vin satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RV wine produced in France. The wine is a premium limited edition reserve, with a batch of 6,000 bottles. French wine culture has grown and developed with the history and civilization of France. Wine culture has penetrated into all aspects of French religion, politics, culture, art, and life, and is closely related to people's lives. French wine culture also affects the lifestyle and cultural interests of people all over the world.
Dimensions & Packaging: Red Wine：13.5%vol, 750ml.
Tags: Premium, Pure, Fascinating, Unique, Contemporary
Production Technology: spot UV, Hot stamp print, and Screenprint on recyclable PVC
Design Challenge: How to make consumers remember the brand through packaging design and make the brand deeply rooted in their mind.

Control the quality of various special printing processes during production.
Research: In the survey, RV Wine quantitative surveys and qualitative interview records of consumers, build the prototype models and set up an effective market assessment of the brand image.
Inspiration: RV wine stick to discovering and offering impressive wines at a great value. RV wine believes that a great wine brings you a sensual and emotional ride, accentuates the true character of its terroir. The inspired is comes from the impression of the contemporary sophisticated fashion style in Paris, France. Exquisite and simple life.
Project Duration: The project started in April 2018 and finished in August 2019 in Shanghai.
Team Members: Hu Jijun