Haci Bekir Halva Embalatge per Polin Kuyumciyan

Lo dissènh Haci Bekir Halva Embalatge per Polin Kuyumciyan es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Haci Bekir Halva Embalatge

per Polin Kuyumciyan

Client : Haci Bekir

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

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Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #109346

Visitar lo site Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Haci Bekir Halva Embalatge

Haci Bekir es una de las marcas mai vièlhas del mond e possedís un patrimòni immens. Malgrat que lo nom de la marca s'assòcia automaticament amb la qualitat e la satisfaccion del produch, es dificil per una marca tant vièlha d'atraire la novèla generacion. Amb la popularitat creissenta del halva dins la tendéncia alimentària turca, la marca volguèt profiechar d'aquò e actualizar son embalatge de halva. Los motius e las colors simples mas atractius dels nòus dissènhs permeton a Haci Bekir d'espandir lor abast e reconoissença de marca. Los motius e las colors del dissènh son ambedós inspirats pels tres ingredients e las texturas del halva.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Haci Bekir Halva Embalatge a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Haci Bekir Halva Embalatge siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Haci Bekir Halva Embalatge merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Haci Bekir decided to update their products' packaging and prints in order to catch up with 21st century trends and appeal to a younger customer group as well.
Halva is a very traditional dessert but is now becoming very hip again. So Haci Bekir wanted to utilize halva's popularity and be able to address to the new generation. The new packaging design uses the hip stripe patterns and pop colors in order to modernize the traditional taste of halva.
Dimensions e Embalatge: This project consists of three halva boxes and they all have same size sleeves: 141 x 302 mm.
Etiquetas: packaging, box, design, patterns, food
Tecnologia de Produccion: The product itself comes within a plastic container. But the container itself looked insufficient for the presentation so we decided to cover the box with a carton sleeve. The production was easy and the box was covered and became more presentable.
Desaffo de Dissènh: The challenging part of this design was to appeal to the younger generation while maintaining the legacy of Haci Bekir. The halva box designs are very hip but also simple because the brand name and logo also had to stand out. Also, halva does not have a specific shape, so it was harder to find a key visual to build upon. But the ingredients of each flavour gave it an organic pattern which ended up on the end design.
Recèrca: The research was mostly based on different representations of each flavour of the three boxes. The flavours had to be represented in a series and the research process was all about sketches of patterns and ideas.
Inspiracion: The simple geometric patterns were inspired from the main ingredients and the texture of each halva kind. Plain halva has straight lines to indicate its smooth texture, halva with cocoa has a wavy texture, thus the wavy pattern and halva with pistachio has a crunchy looking texture and the zigzag lines are chosen to hint the crunchiness. Bold and flashy colors were picked in order to give the brand and the product a fresh and young look.
Durada del Projècte: The project started in December 2019 and finished in February 2020, in Istanbul.
Flux Operacional: The bicentennial brand is already very well known but its age makes it harder to connect to the new generation. The updated packaging design for halva boxes enables the brand to appeal to a younger audience because it presents trendy patterns and flashy colors.
Crèdits d'Imatges: Image #1: Photographer Daçya Lisan, 2020.
Image #2: Photographer Daçya Lisan, 2020.
Image #3: Photographer Daçya Lisan, 2020.
Image #4: Photographer Daçya Lisan, 2020.
Image #5: Photographer Daçya Lisan, 2020.