Argent Embalatge · 2021
Cascahuin Botelha de Tequila
- A' Design Award d'Argent 2021 in Embalatge
- CLIENT: Tequila Cascahuín
- Estimated Number of Design Views: 15,294
- Verification code 0A0BDF382A · Verify this award
Colors
About Cascahuin Botelha de Tequila
Cascahuin es una botelha concebuda per la tequila. La boca, l'anèl e lo còl de la botelha son estats modificats per que lo sistèma d'estancament foncione amb un tap de suve. L'icòna de la marca s'aplica en aut relèu sul còl, çò que dona a l'empaquetatge un sagèl caracteristic. Lo recipient de veire es produsit per bufatge, amb veire sodocalcic coma matèria de basa. Lo tap es fach de grans de suve natural seleccionats e encrats amb pigments vegetals de qualitat alimentària. La botelha fa 70 per 70 per 260 milimètres. Lo disseny s'inspira dels artesanats preispanics, dels materials e de la lectura de las estelas.
About the A' Design Award d'Argent
Cascahuin Botelha de Tequila a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Cascahuin Botelha de Tequila siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Cascahuin Botelha de Tequila es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- The process of developing the customized package consisted of making modifications to the mouth, ring, and neck of the bottle so that the sealing system works by means of a cork stopper, in addition to placing the icon designed for the brand in high relief on the neck of the bottle, which gives it a subtle strength and characteristic seal of the package.
- Dimensions & Packaging
- the dimensions of the packaging are as follows:
70 mm x 70 mm x 260 mm - Tags
- design, product design, graphic design, art direction, tequila, bottle, visual design
- Production Technology
- The production process of the glass container will be carried out by blow molding. The standardization of the base material considers its base in sodium-calcium glass.
For the stopper - cork is produced a type Spark, developed to measure, using selected natural cork grains and inked with food grade vegetable pigments. - Design Challenge
- One of the obstacles that we presented in the development of the bottle was the manufacture in blown glass, since it was very important to have the details with quality and fineness as well as the cork carved in stone.
- Research
- The graphic identity of Tequila Cascahuín was developed from the conceptualization of three elements that affect the agricultural processes of the blue agave: the earth, the stars and time.
To talk about the earth, pastel pigments were used for the development of the graphic variables, reading the accidents and qualities of this material; like the one that decomposes organically achieving pulverization, silences and tonalities of earthy sensations.
The game with the stars invites to conceive the cycles of cultivation as a rhythm that frames the agave landscape in nights and days, crickets and cicadas, rain and sleep.
Determine the auspicious times, of planting, cultivation and harvest.
Time marks the fullness and aging, which is represented by a bowl, a small cup with a concave shape made of clay, guaje or wood; used by our pre-Hispanic ancestors. The symbol of the bowl represents the matrix, the origin. In our ancestral tradition, the jícaras and vessels were used mainly as containers for water and food, they are the guardians of life over time. - Inspiration
- The inspiration comes from our pre-Hispanic ancestors, their crafts, their materials and the use of the stars for each decision making
- Project Duration
- The project started in April 2020 in Mexico and finished in September 2020 in Mexico
- Image Credits
- All photos: Irving Jimenez & Humberto Vanhuten
