Argent Embalatge · 2021
Oink Empaquetatge
by Studio 33
- A' Design Award d'Argent 2021 in Embalatge
- CLIENT: Sin Ravnice
- Estimated Number of Design Views: 32,848
- Verification code 1464029B8C · Verify this award
Colors
About Oink Empaquetatge
Per assegurar la visibilitat sul mercat del client, un aspècte e una tòca jogairoses foguèron seleccionats. Aquesta apròcha simboliza totas las qualitats de la marca: originala, deliciosa, tradicionala e locala. L'objectiu màger de l'utilizacion d'un novèl empaquetatge de produch èra de presentar als clients l'istòria darrièr l'elevatge de pòrcs negres e la produccion de delicadesas de carn tradicionalas de la mai nauta qualitat. Un ensemble d'illustracions foguèt creat en tecnica de linogravura que presenta l'artisanat. Las illustracions elas meteissas revelan l'autenticitat e incitan lo client a pensar als produches Oink, a lor sabor e lor textura.
About the A' Design Award d'Argent
Oink Empaquetatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Oink Empaquetatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Oink Empaquetatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
- Dimensions & Packaging
- Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm
Box Packaging
195 mm x 140 mm x 110 mm - Tags
- packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
- Production Technology
- The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
- Design Challenge
- Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
- Research
- The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Inspiration
- OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
- Project Duration
- The project started in April 2019 in Osijek and finished in October 2019 in Osijek
- Operation Flow
- Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Patents
- OINK Trademark (2020) Sin Ravnice
- Image Credits
- Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019
