Cilly Embalatge de Cana de Bevenda per Guangzhou Cheung Ying Design Co., Ltd.

Lo dissènh Cilly Embalatge de Cana de Bevenda per Guangzhou Cheung Ying Design Co., Ltd. es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2021

Cilly Embalatge de Cana de Bevenda

per Guangzhou Cheung Ying Design Co., Ltd.

Client : Guangzhou Cheung Ying Design Co., Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

13,194

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Colors

Lo Concèpte

A prepaus de Cilly Embalatge de Cana de Bevenda

Cilly es un design d'embalatge per un suc de rosa roxburghii destinat als joves consumidors. Lo suc es concebut per netejar lo palais pendent los repais, tot en ofrissent una opcion sana e nutritiva. Lo contenidor es una cana d'alumini d'una capacitat de 245 ml. La cana fa 65 mm de longor, 65 mm de largor e 95 mm d'nautor. Los grafismes combinan un estil grafiti amb l'art pop. Lo nom de la marca es plaçat dins un efièch abstrach d'esposcadura de suc. De colors vivas e contrastantas balhan a la cana un aspècte jove e a la mòda.

La Reconoissença

A prepaus del A' Design Award de Bronze

Cilly Embalatge de Cana de Bevenda a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Cilly Embalatge de Cana de Bevenda siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Cilly Embalatge de Cana de Bevenda satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: PANG GELIA Catering Management Co., Ltd and Guizhou NATURALLY Food Technology Group have jointly developed a rosa roxburghii juice exclusively intended for young people which is called Cilly and fills the vacancy in the beverage market for young people to cleanse the palate when dining while staying healthy and nutritious.
Dimensions e Embalatge: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Etiquetas: Rosa Roxburghii Juice,Young Brand,Beverage Packaging
Tecnologia de Produccion: The design material is made of aluminum can.
Desaffo de Dissènh: The main screen design of the can was initially inconsistent with the design style, and therefore did not achieve the expected effect. After many design changes, we have chosen the pop-art style to give the can a youthful and fashionable visuals, which better suits the visual aesthetics of the current generation of young people.
Recèrca: Since the product aims to fill the gap in the beverage market for young people looking for a healthy and nutritious drink that helps cleanse the palate after eating a greasy meal, we have conducted in-depth research on the life style and preference of the targeted consumers – young people. The overall design is based on urban art and with graphics that embody interesting, casual, young, fashionable and positive elements applied, which are to attract the attention and emotional connection of young people.
Inspiracion: The overall design is created from the perspective of trendy and play. The picture uses the graffiti form to immerse the brand Cilly in the rosa roxburghii juice creating the abstract dynamic effect of splashing the juice. Combined with the pop art that are currently trendy, the brand name is symbolized and upgraded. The high-brightness colors collide with each other producing new and unique visual tension and recognition, which emits a young and fashionable atmosphere.
Durada del Projècte: The project started in May 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Flux Operacional: The image design on the can reflects the status of youngsters, which is free, interesting, fashionable and full of passion. We hope that this design concept behind will arouse the emotional resonance of the youngsters, and thus stimulate their desire to buy the product.
Membres de l'Equipa: Creative Director: Zhiji Dong
Designer: Lu Gu