Yanghe Personal Letters Baijiu Embalatge de Licor per Zhaoxin Zhu and Dongyan Ruan

Lo dissènh Yanghe Personal Letters Baijiu Embalatge de Licor per Zhaoxin Zhu and Dongyan Ruan es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2021

Yanghe Personal Letters Baijiu Embalatge de Licor

per Zhaoxin Zhu and Dongyan Ruan

Client : Jiangsu Yanghe Distillery Co., Ltd

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

14,775

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Lo Concèpte

A prepaus de Yanghe Personal Letters Baijiu Embalatge de Licor

Yanghe Personal Letters Baijiu es un embalatge per un espirit chinés produch a Suqian, província de Jiangsu, una region coneguda per sa produccion de licor. Lo disseny presenta la calligrafia dels letrats chineses en forma de letras manuscrichas, mentre qu'una mapa locala mòstra los riius, los lacs e las zonas umidas que enròdan la distillariá. La botelha es facha en ceramica amb un esmalt blanc mat, e lo tampon de la botelha pòt èsser utilizat coma veire per beure. La bóstia exteriora es facha de papièr ondulat respectuós de l'environament, envolopat d'una cobèrta de papièr, e la bóstia se dobrís aisidament.

La Reconoissença

A prepaus del A' Design Award de Bronze

Yanghe Personal Letters Baijiu Embalatge de Licor a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yanghe Personal Letters Baijiu Embalatge de Licor siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yanghe Personal Letters Baijiu Embalatge de Licor satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensions e Embalatge: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Etiquetas: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Tecnologia de Produccion: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Desaffo de Dissènh: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Recèrca: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiracion: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Durada del Projècte: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Flux Operacional: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Membres de l'Equipa: Designer: Dongyan Ruan
Crèdits d'Imatges: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.