Rosa Roxburghii Embalatge de tè per Guangzhou Cheung Ying Design Co., Ltd.

Lo dissènh Rosa Roxburghii Embalatge de tè per Guangzhou Cheung Ying Design Co., Ltd. es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2021

Rosa Roxburghii Embalatge de tè

per Guangzhou Cheung Ying Design Co., Ltd.

Client : Guangzhou Cheung Ying Design Co., Ltd.

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

28,750

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #111732

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Rosa Roxburghii Embalatge de tè

Rosa Roxburghii es un disseny d'embalatge per a una bevenda de tè en lata. Lo contenedor es una lata d'alumini que mesura 65 mm de longor, 65 mm de largor e 95 mm de nautor, amb una capacitat de 245 ml. Los grafismes utilizan una illustracion d'estil chinés d'un jardin de tè de rosa roxburghii, que reflectís la cura presa dempuèi la plantacion fins a la seleccion dels materials. D'elements chineses tradicionals e una color tematica roja de bon astre balhan forma a la mesa en pagina. L'embalatge foguèt creat per donar al produch una identitat clara e per exprimir la santat, la naturalitat, la vitalitat e l'eiretatge.

La Reconoissença

A prepaus del A' Design Award d'Aur

Rosa Roxburghii Embalatge de tè a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Rosa Roxburghii Embalatge de tè siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Rosa Roxburghii Embalatge de tè crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Due to the lack of personalization of the old packaging of the product which visual communication information is unclear, there is no unique imprint of its own category. Therefore, in order to better communicate with consumers, enhance the local characteristics and charm of rosa roxburghii and tea culture, and convey the new concept of "health, naturalness, vitality, and inheritance", a brand-new appearance design is needed to carry and present the concept and values behind the brand.
Dimensions e Embalatge: The packaging with a capacity of 245ml，the packaging size is 65mm in length, 65mm in width and 95mm in height.
Etiquetas: Rosa Roxburghii,Tea packaging,Traditional Chinese elements,Illustration,Beverage Packaging
Tecnologia de Produccion: The design material is made of aluminum can.
Desaffo de Dissènh: The challenge mainly lies in how to better improve the awareness and competitiveness of rosa roxburghii tea in the consumer market, so as to make it stand out among the competing products. To address this challenge, we have added the healthy and natural attributes of rosa roxburghii tea to the traditional tea culture elements. Through visual creativity and brand integration, we further improved the relationship between the brand and consumers, and brought consumers a more reliable sense of brand trust.
Recèrca: With the continuous improvement of living standards, people pay more and more attention to the quality of life, and have higher requirements for the aesthetics of packaging design and the charm it shows. Therefore, on the basis of retaining the traditional "tea" cultural characteristics of the product, our design has incorporated modern art elements, which is to interpret the life attitude conveyed by the brand – "returning to original nature, and staying healthy and progressive."
Inspiracion: The overall design is based on the Chinese style illustration of rosa roxburghii tea garden, which outlines the rigor from planting to selection of materials that is embedded in the brand, and conveys the essence of the fusion of Chinese tea and rosa roxburghii. The design is also created on the basis of culture inheritance by adopting Chinese auspicious red as the theme color, and with layout incorporated with traditional Chinese elements.
Durada del Projècte: The project started in April 2019 in Guangzhou, and finished in September 2019 in Guangzhou.
Flux Operacional: With the tea beverage market constantly developing, safety and health have become the major concerns of consumers in their choice of tea beverage. Therefore, in order to create a healthy, natural, and high-quality brand, the illustrations have a creative style combining nature with vitality, echoing with people’s original desire.
Membres de l'Equipa: Creative Director: Zhiji Dong
Designer: Lu Gu