Aur Embalatge · 2021
Kum-Kum Empacatge d'Aiga
- A' Design Award d'Aur 2021 in Embalatge
- CLIENT: Backbone Branding
- Estimated Number of Design Views: 46,125
- Verification code 8BDCD6902D · Verify this award
Colors
About Kum-Kum Empacatge d'Aiga
La botilha a de gotetas simetricas sus sos quatre costats, doas orientadas cap en naut e doas cap en bas, que forman la forma de l'aiga dins sa manifestacion dinamica. Quant a l'etiqueta e lo logo, Backbone Branding a creat una combinason d'una etiqueta e d'una botilha plena, que mostra la transparéncia e la plasticitat de l'aiga dins sa dinamica. La tinta blava de l'etiqueta de rèire se mescla armoniosament amb la botilha e, mercés a la refraccion de la lum a travèrs lo liquid, rend la botilha visibla, e lo logo blanc de la marca sus l'etiqueta transparenta deventa aparent gràcias a l'etiqueta de rèire tintada de blau.
About the A' Design Award d'Aur
Kum-Kum Empacatge d'Aiga a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Kum-Kum Empacatge d'Aiga siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Kum-Kum Empacatge d'Aiga crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
