Shangri La Empaquetatge de vin per Pufine Advertising Ltd. Co.

Lo dissènh Shangri La Empaquetatge de vin per Pufine Advertising Ltd. Co. es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Shangri La Empaquetatge de vin

per Pufine Advertising Ltd. Co.

Client : Yunnan Shangri-La Wine Co. LTD

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

26,367

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Colors

Lo Concèpte

A prepaus de Shangri La Empaquetatge de vin

Shangri La es un disenh d'empaquetatge per una seria de tres vins roges. Las etiquetas emplegan de texturas tradicionalas de pintura a la tinta orientala per suggerir lo fluxe del vin e lo tronc d'una vinha vièlha. Plaçadas costa a costa, los tres empaquetatges forman un sol tronc sinuós. Cada empaquetatge pòrta un animal de la region productritz : un parpalhòl per l'aire, un peis per l'aiga e un pika per la tèrra. Las etiquetas son fachas de papièr de kapòk amb una superfícia rasposa, e lo relèu forma la textura de la vièlha rusca. Lo disenh atira l'atencion sus l'art tradicional e sus l'environament natural.

La Reconoissença

A prepaus del A' Design Award d'Argent

Shangri La Empaquetatge de vin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Shangri La Empaquetatge de vin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Shangri La Empaquetatge de vin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: 1,the entire series including three product,get creative inspiration from the expression of traditional Oriental ink painting,each product with ink shading of natural texture represents the wine flowing rhythm,The combination of the three products is like a winding and tough old vine trunk.2,The three products are combined with the animals in the producing area respectively.The colorful butterfly represents air,the Pisces represents water,and the pika represents soil.
Dimensions e Embalatge: Length:300mm, width:90mm, height:90mm
Etiquetas: Packaging, wine, Nature, Shangri-La, Animals, Ink painting
Tecnologia de Produccion: The wine label is made of kapok paper with rough texture, and rough texture of old tree surface is made by convex technology.
Desaffo de Dissènh: We use eco-friendly kapok paper. The challenge of this design is how to make the texture of grape trunk on the paper. We use concave pressing and bulging technology to create realistic tree trunk texture on paper.
Recèrca: The origin of this red wine series is located in high altitude areas. The pure air, water and soil create a high-quality ecological environment. This wine is made from the fruits of old grape trees. The older the trees are, the higher the wine quality is, which is worthy of collection.
Inspiracion: The creative inspiration comes from the winding growth posture of old grape trees and mottled traces of years, The longer the tree age, the higher the wine level, which represents the quality of a good wine, just as the growth of old trees requires years of precipitation. We hope to use the traditional culture of the East to interpret this series of wine, to expand the boundaries of culture and blend.
Durada del Projècte: The project began in October 2019 and will be completed in August 2020
Flux Operacional: 1,From the texture of traditional Oriental ink paintings,we find that different forms are presented,like the natural flow of the red wine,and like the trunk of a vine,which can be presented individually or as a series of combinations.2,In today's material development, the natural environment is destroyed and traditional art gradually dies out.We also hope to arouse people's protection and inheritance of traditional art and ecological environment through the creativity of this set of products.
Membres de l'Equipa: Designer: wang yang;
Creative Director: xia ling;
Customer Service Director: Zhou Xiaoli,