Dark Horse Wine Empaquetatge de Vin by Pierre Delebois

Dark Horse Wine Empaquetatge de Vin by Pierre Delebois is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2021

Dark Horse Wine Empaquetatge de Vin

by Pierre Delebois

Client: E&J Gallo

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner

Verify Award Status for #112024

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Colors

The Design

About Dark Horse Wine Empaquetatge de Vin

Dark Horse es un design d'empaquetatge e d'imatge de marca per un vin creat per una marca de vin de California. Lo design se basa sus un sistèma flexible que cobrís tot lo portafuèlh d'empaquetatge e permet d'apondons futurs. Las etiquetas son estampadas sus un papièr de qualitat superiora amb de finicions metallicas e matas, çò que renfòrça los indicis de color e de gost. L'icòna de la marca es plaçada al centre e a l'avant de cada etiqueta. La disposicion de l'etiqueta es simpla, per que lo contengut de la botelha se pòsca comprene d'un còp d'uèlh. L'objectiu es d'exprimir la qualitat e lo gost clarament sus l'estatgièra.

The Recognition

About the A' Design Award d'Argent

Dark Horse Wine Empaquetatge de Vin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Dark Horse Wine Empaquetatge de Vin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Dark Horse Wine Empaquetatge de Vin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE's approach was to elevate the brand’s quality & premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. FM also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. The key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
Production Technology: forceMAJEURE set out to redefine what is possible for the brand, starting with a new look and feel through the label design, elevating and refreshing the packaging to match the quality and taste that the brand is known for by its loyal consumers. The labels are printed on elegant, premium paper stock in both metallic and matte finish, amplifying color, flavors, taste, the icon, and the savoir-faire that Dark Horse is celebrated for. The Dark Horse icon has a front and center placement on the label, and the navigation system of the label is simple, allowing the consumer to see in a glance what waits inside the bottle.
Inspiration: forceMAJEURE was asked by E&J Gallo Winery to rebrand one of the growing brands of wine in their portfolio, Dark Horse, a modern expression of wine from California. Dark Horse is a brand known for delivering surprisingly exceptional wine at an affordable price. By focusing on perceptions of quality and taste, along with a bolder, more uplifting brand story in both packaging and communications, FM set out to create a visual world and a 360 branding portfolio for Dark Horse as it boldly moves forward to reach new consumers.
Team Members: Pierre Delebois, Executive Creative Director
Melanie Brown, Senior Designer
Steve Assandri, Production Manager.

Read the Press Release