Zhanggong Times Embalatge de Licor per Wen Liu

Lo dissènh Zhanggong Times Embalatge de Licor per Wen Liu es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Fèrre dins la Categoria de Competfo Dissènh d'Embalatge.

FèrreEmbalatge· 2021

Zhanggong Times Embalatge de Licor

per Wen Liu

Client : Jiangxi Zhanggong Liquor Co., Ltd

Laureat del A' Design Award de Fèrre dins la Categoria Embalatge

16,802

Laureat de Prèmi Verificat

Verificar l'Estat del Prèmi per #112289

Veire a A' Design Award Comunicat de premsa Insígnia del prèmi

Colors

Lo Concèpte

A prepaus de Zhanggong Times Embalatge de Licor

Zhanggong Times es un disseny d'embalatge per a un Baijiu produit dins la província de Jiangxi, en China. La botelha es facha en ceramica amb cuèison decorativa. La fàcia de la boita utiliza de papièr gaufrat, e lo logotip principal es plaçat sus una placa de metal. Lo disseny se inspira de Ganzhou, coneguda coma lo bèrç de la cultura roja. Lo roge es utilizat coma color simbolica e es combinat amb de grafismes auxiliaris. Una illustracion pacifica mòstra d'elements geografics e istorics regionals, incluent lo Riu Gan. L'embalatge mesura 160 per 120 per 330 millimètres.

La Reconoissença

A prepaus del A' Design Award de Fèrre

Zhanggong Times Embalatge de Licor a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Zhanggong Times Embalatge de Licor siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Zhanggong Times Embalatge de Licor merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Zhanggong decides to create a good Baijiu based on Gan-flavor which truly represents Jiangxi province, also determines to dedicate it to the world, by naming it after the great "time". This is not only the mission and spirit of Zhanggong, but also the origin of "Zhanggong Times".
Dimensions e Embalatge: 160mm*120mm*330mm
Etiquetas: crafts, Baijiu, spirit, packaging, art, Zhanggong, cellar
Tecnologia de Produccion: Adopting special craftsmanship with goffered paper on the front of the package, and a metal plate for the main logo. For the material of bottle is made of ceramic with decorating firing.
Desaffo de Dissènh: "Zhanggong Times" originates from Jiangxi province which full of fertile soil and red culture. In order to express the association between Jiangxi and the product. Visually, from the color to the bottle body, it is necessary to have a strong visual memory point. In response to this problem, red is definitely not traditional red when it is presented, but a symbolic combination of colors and auxiliary graphics. Also by extracting illustration elements of Jiangxi's geographical, historical and cultural symbols to evoke empathy from customers.
Recèrca: In the early morning of August 1, 1927, a gunshot broke the silence of Nanchang City, which fired the first shot of the Chinese revolution.It represents the establishment of Chinese first revolutionary army.Since then, the People’s Liberation Army has become the guardian of the Chinese nation, guarding them to usher in great era of today. On the occasion of the Army Day on August 1, 2020, considering from the future sustainability of the company to the product gradient ductility, designers have designed this commemorative Baijiu with epoch-making significance. The final design extracts concrete colors and symbols from abstract document elements which expresses the genes of the brand and historical symbols.
Inspiracion: Ganzhou, once a shining red medal inlaid on the People Republic of China，also a spiritual totem of historical time. Designers create the "time medal" under this inspiration. Color is an abstract symbol of an era. So, designers take the birthplace of red culture as the inspiration, by reinterpreting red to pay tribute to both time and its witnesses and participants. In order to highlight the regional characteristics of the ZHANGGONG TIMES, we have drawn a quiet and beautiful illustration.
Durada del Projècte: The project started in May 2020 and finished in August 2020 in Shenzhen.
Flux Operacional: Designers care about the future development of the brand, so they re-push the vision back to Jiangxi. During those hard years, people provided fertile soil and space for the country selflessly only wishing for peaceful future. Through auxiliary elements, the mother river of Jiangxi-the Gan River, and the red homeland-Ruijin, it can carry the mark of history. In terms of product presentation, it was directly named "Zhanggong Times" to become an easy-to-remember brand, and also to explore the meaning behind the times.
Membres de l'Equipa: Designer:Wen Liu, Designer:Yong Deng and Designer:Weijie Kang
Crèdits d'Imatges: Image #1: Creator Wen Liu, Zhanggong Times, 2020.
Image #1: Creator Yong Deng, Zhanggong Times, 2020.
Image #1: Creator Weijie Kang, Zhanggong Times, 2020.
Image #1: Photographer Li Chen, Zhanggong Times, 2020.