Akbank ATM Interfàcia de distribuidor automatic de bilhets per Akbank T.A.S

Lo dissènh Akbank ATM Interfàcia de distribuidor automatic de bilhets per Akbank T.A.S es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Interfàcia.

ArgentInterfàcia· 2021

Akbank ATM Interfàcia de distribuidor automatic de bilhets

per Akbank T.A.S

Client : Akbank

Laureat del A' Design Award d'Argent dins la Categoria Interfàcia

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Lo Concèpte

A prepaus de Akbank ATM Interfàcia de distribuidor automatic de bilhets

Akbank ATM es una interfàcia basada sul web concebuda pels distribuidors automatics de bilhets. L'interfàcia s'aficha sus ecrans de 1024 per 768 pixèls e pren en carga mantuna lenga, coma l'anglés, l'alemand, lo rus e lo francés. Un tablèu de bòrd personalizat presenta de contengut basat suls motius de comportament de l'utilizaire e suls modèls de decision financièra. De disposicions simplas e d'informacions claras ajudan los utilizaires a seguir cada etapa. L'apròche similar al mobil emplega d'interaccions familièras, e la transaccion mejana pren aperaquí dètz segondas de mens qu'abans.

La Reconoissença

A prepaus del A' Design Award d'Argent

Akbank ATM Interfàcia de distribuidor automatic de bilhets a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Akbank ATM Interfàcia de distribuidor automatic de bilhets siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Akbank ATM Interfàcia de distribuidor automatic de bilhets es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Automated-Teller-Machine experience is one of the pillars for the journey of Akbank of being the future of banking with seamless omnichannel experiences and taking digital transformation to the next level in all areas. It is aimed to be the preferred and recommended cash transaction center that everyone can use the mobile like experience with a smart personalized dashboard based on behavior patterns of users and offers based on their financial decision models.
Dimensions e Embalatge: 1024px X 768px screens within an Automated-Teller-Machine device
Etiquetas: Banking, Personalized Experience, Smart Banking, Social Banking, Future-Proof Banking, Rewarding Banking
Tecnologia de Produccion: The design was developed as web-based with multiple language options like English, German, Russian, French, etc.
Design Tools: Sketch, After Effects, Principle, Photoshop, Invision, Zeplin
Development tools: React.js, JavaScript, HTML5, CSS3, Java, Node.js
Desaffo de Dissènh: While working away from the physical device and its environment, designing a digital experience within an actual environment is such a sophisticated challenge. Also, during the design process, another issue was ambiguous conditions of physical environments and their impact on users. The physical environments of Automated-Teller-Machines were visited to observe the routines of users and to understand better.
Recèrca: With a human-centric approach, through a future-proof and mobile-like experience, it is aimed to support a broad range of user types and serve their needs. To achieve this, it was not only benefited from a wide range of research methods but also used data and user behavior patterns to drive design decisions. Moreover, several user testing sessions like A/B testing, usability testing, and accessibility testing were conducted to validate the hypothesizes during the prototyping period.
Inspiracion: The starting question was "How to Design Automated-Teller-Machines in a revolutionary way?". Although the number of monthly usage of Akbank ATM is around 19 million, its experience was outdated and inefficient. While the cash-centric Automated-Teller-Machine experience is still relevant in Turkey, Akbank defines the future of their experience as an important touchpoint, by considering its evolution.
Durada del Projècte: The project's process started in March 2019, in Istanbul. The first release was in 2020. It is still an ongoing journey with design updates and user feedback.
Flux Operacional: Akbank designed a new experience of Automated-Teller-Machines with the mission of being future proof and sought to leverage new and old technologies to pioneer future banking. Financial clarity is provided through simple and insightful designs using data and customer insights. With the new mobile-like approach, users feel more personal via familiar interactions, the smoother and self-sufficient experience. Also, the average length of transactions is less by approximately ten seconds.
Brevets: Copyrights belong to Akbank T.A.Ş, 2020.
Membres de l'Equipa: Dilara Gül
Gizem Öncü
Ayhan Arslan
Anıl Emmiler
Mete Eraydın
Itır Akel
Akbank Design and Development Team
R/GA London Team
Crèdits d'Imatges: Image #1: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #2: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #3: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #4: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Image #5: Illustrator Akbank Design Studio, Akbank ATM, 2020.
Video Credits: Illustrator Akbank Design Studio, Akbank ATM, 2020