Action Means Everything Afís de Campanha by Hsiao-Wen Hu

Action Means Everything Afís de Campanha by Hsiao-Wen Hu is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2021

Action Means Everything Afís de Campanha

by Hsiao-Wen Hu

Client: Hsiao-Wen Hu

A' Design Award d'Argent Winner in Grafica Category

39,800

Verified Award Winner

Verify Award Status for #114235

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Action Means Everything Afís de Campanha

Aquesta propòsta de campanha pladetja l'importància de las accions per rapòrt a las promessas voidas, e vòl far remarcar a la gent los cambiaments e l'empoderament qu'apòrta la participacion activa. Es un projècte d'iniciativa personala que servís de rapèl personal al designer de l'importància de passar a l'accion, e tanben coma responsa al movement social d'aquela epòca.

The Recognition

About the A' Design Award d'Argent

Action Means Everything Afís de Campanha a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Action Means Everything Afís de Campanha siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Action Means Everything Afís de Campanha es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This campaign proposal advocates the importance of actions over empty promises, making people notice the changes and empowerment brought by active participation. The visual design of the campaign takes inspiration from protest arts, translating platitudinous phrases into lively and straightforward narratives. The bright color palette is intended to bring positivity and freshness to viewers.
Dimensions & Packaging: This project includes a series of three portrait posters in A2 dimension, a series of four posters in square dimension, one landscape poster for large outdoor banners, and a series of digital marketing assets (1980*1080px) for Instagram stories.
Tags: Graphic Design, Poster, Illustration, Typography, Identity Design, Campaign, Branding
Production Technology: The design process started as a brainstorm of keywords and spontaneous sketches of them. For the posters to be as relevant and relatable to the viewer as possible, the designer began her design process with hand-drawn sketches of body figures. She took references from comic illustrations and protest arts, taking the sketches into computer software, and integrated typography into the narratives to better communicate the ideas.
Design Challenge: The most challenging part of this project is to find a way to effectively visualize abstract ideas into narratives that are easy to comprehend. The research process involved an extensive search of all kinds of protest art and illustration style for visual reference. The key was to develop a compelling narratives with a good balance of visuals and typography.
Inspiration: This project can be seen as a product of the designer's observation of 2020. It has been a difficult year that has raised lots of questions and challenges for all of us. We have always been talking about them, but 2020 has finally forced us to act - to wear masks, to vote, to unlearn biases - to take actions for a cause. It serves as a comment and a reminder for society, that changes will only come if we choose to act.
Operation Flow: The campaign consists of three phases: first, the posters bring the idea of taking action into viewers' notice, and then direct viewers' to share their acts in digital spaces and social media with the hashtag #2020ActionMeansEverything. And by posting with the hashtag, participants have a chance to win designer goods as rewards for their actions.

Read the Press Release