Organic Rice Sac per Kazuo Fukushima and Haruka Takeuchi

Lo dissènh Organic Rice Sac per Kazuo Fukushima and Haruka Takeuchi es un laureat autfo estimfo del prestigfo 2022 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2022

Organic Rice Sac

per Kazuo Fukushima and Haruka Takeuchi

Client : China State Farms Agribusiness Corp

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

30,557

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Colors

Lo Concèpte

A prepaus de Organic Rice Sac

Aqueste projècte embala los sentiments dels productors que fan d'arròs deliciós a Wuchang. L'idèa de concepcion es un tapís daurat natural. Lo design creat s'associa amb la scèna ont un vaste camp d'arròs sembla daurat. L'embalatge es una copadura d'un tapís d'arròs daurat. Donc, la forma de l'embalatge jos vaci es un blòt coma un cub. En mai, l'illustracion d'un ànec prova l'agricultura biologica. Lo design embala simplament la valor de l'agricultura biologica a Wuchang.

La Reconoissença

A prepaus del A' Design Award d'Argent

Organic Rice Sac a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Organic Rice Sac siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Organic Rice Sac es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Wuchang is the most famous rice producing area in Heilongjiang Province, China. Among them, this organic rice is most carefully grown by farmers. My design team observed this place and had a very special experience. The landscape of harvesting in the vast fields is all golden and very beautiful. In addition, The farmers raise ducks in the fields and the rice is free of pests. This is proof of pesticide free. This is a project to package Wuchang organic rice.
Dimensions e Embalatge: The first layer: vacuum packed
Surface: matte.
Width 100mm x Depth 200mm x Height 50mm 500g
Etiquetas: Organic, Rice, Package, China, Duck
Tecnologia de Produccion: The product has a two layer structure. The first layer is a clear vinyl bag that is vacuum packed to keep it fresh after factory. The second layer is a polyvinyl chloride bag, which has design elements and handles. The surface is matte. In addition, a transparent part is designed on the lower right corner so that the condition of the rice can be checked.
The rice is printed in gold to express a brilliant image.
Desaffo de Dissènh: The creative idea is natural golden carpet. We verified the design, which is associated with the scene where a vast rice field looks golden. It is a trimmed design of a golden rice carpet. In addition, Added an illustration of a duck to prove organic farming. The design that simply expresses the value of organic farming.
Recèrca: Analysis of boutique supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese rice market.
Inspiracion: There is a rich land located in Heilongjiang Province, northern China. It is extremely cold in winter there, with the lowest temperature of minus 30 degrees. Harsh natural environment is ideal for raising high quality natural rice. The Wuchang rice is grown in this area with pleasant weather and quality water. The rice is protected with duck. During the season of harvest, rice fields look like golden carpets. This wonderful scene and environment is the inspiration of this design.
Durada del Projècte: The project started in September 2019 and finished in September 2020 in Shanghai.
Flux Operacional: First, analyze the market and understand the current situation
Second, target analysis to verify what kind of design consumers will like.
Third, brand analysis compare with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample production, color check, etc.
Finally, check the finished product.
Brevets: Copyrights belong to CHINA STATE FARMS AGRIBUSINESS (GROUP) CORP.,
Membres de l'Equipa: Creative Director: Kazuo Fukushima
Art Director: Haruka Takeuchi
Copy Writing: Zhou Ying
Project Management: Xu Xuehua
Crèdits d'Imatges: Image: Photographer zhu Jie