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The Rice of Friendship Fonccion Primària: Embalatge de Bóstia de Present per Xiaoning You

Lo dissènh The Rice of Friendship Fonccion Primària: Embalatge de Bóstia de Present per Xiaoning You es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.


BronzeEmbalatge· 2021

The Rice of Friendship Fonccion Primària: Embalatge de Bóstia de Present

per Xiaoning You

Client : Zhimao Rice

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Lo Concèpte

A prepaus de The Rice of Friendship Fonccion Primària: Embalatge de Bóstia de Present

Tèxte del Libre: Lo Ris de l'Amistat es una concepcion d'embalatge de present pel ris Wuchang de Heilongjiang, en China. La bóstia exteriora conten 3 quilograms de ris devesit en sièis bóstias mai pichonas de 500 grams cadascuna, çò que fa que las bóstias non dobèrtas demoran aisidas d'estocar. D'aimants amagats plaçats dins de traucs de la bóstia e del cobèrcle forman un varrolh, qu'empacha una dobertura accidentala e las rascladuras pendent lo transpòrt. L'illustracion imprimida mòstra doas figuras separadas per montanhas e rius, que se saludan amb los gèstes tradicionals chinés. L'estil grafic rapèla la pintura classica chinesa de paisatges e exprimís l'amistat.

La Reconoissença

A prepaus del A' Design Award de Bronze

The Rice of Friendship Fonccion Primària: Embalatge de Bóstia de Present a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que The Rice of Friendship Fonccion Primària: Embalatge de Bóstia de Present siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. The Rice of Friendship Fonccion Primària: Embalatge de Bóstia de Present satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas
This is the packaging design of a rice. picture tries to convey the founders' good wish that they are close friends with each other, and share the same ideal to guard "Rice Mountain" together, and look at each other on the bank of the Larin River.
Dimensions e Embalatge
Gift box: 287*183.5*88mm
Inside the box: 85.5*175*43.5mm
This package can hold 3kg, divided into 6 small boxes, each containing 500g. According to the size of each family meal to choose to open a few boxes, the remaining unopened more convenient to store.
Etiquetas
Wuchang City, rice, package,
Tecnologia de Produccion
Gift box: 115g Earl paper, beige, four color single side printing, hot silver process.
Inside the box: 350g Earl paper, beige, four color single side printing.
Desaffo de Dissènh
Wuchang City is located in the northeast of China, has a long history of reputation for rice. It can be traced back to the Bohai Kingdom in the early Tang Dynasty (mid-7th century), when farmers in the Wuchang region planted rice.
The Rice Packaging is trying to reflect the spirit of Traditional Chinese culture, but also using modern elements. In the process of conception, the Designer consulted a large number of ancient Chinese landscape paintings, and tried to find the picture style that could fit with rice products.
Recèrca
In China, the Packaging design of Wuchang Rice varies greatly, and many consumers attach great importance to the choice of packaging for gifts. The Product locates high-end gift of food, expresses: friendship of rice, bosom friend's gift. The Shape is similar to the gesture of salute in traditional Chinese culture, which makes the picture full of The Artistic conception of Zen and Chinese painting, thus conveying the relationship between people, people and nature of the product and the unique concept of pure natural ecological food in Wuchang area.
Inspiracion
Wuchang Rice is one of the most famous rice varieties in northeast China. But the packaging design in the market is intermingled. The founder and his team just want to provide the public with high grade and quality products. Therefore, a performance of the packaging of rice is the need to have a unique style to design.
Durada del Projècte
The Project started in May 2015 in Harbin and finished in January 2016 in Beijing, and was exhibited in KunShan University of Taiwan in November 2017.
Flux Operacional
The Box body and the opening and closing parts of it cover are equipped with magnets. that magnets are hidden in the through-hole, thus forming the lock of the box. that hidden magnet structure solves the defects caused by the opening and closing of similar packaging boxes and scratches on other products during transportation, and it looks more beautiful.
The User feedback to us that the taste of rice is very good, its packaging appears simple and elegant coexistence. During the holidays, gifts for friends, family, and coworkers are great.
Brevets
Trademark registration Number: 18066904
Trademark Holder: Wuchang Zhimao Rice Planting Professional Co-op
Membres de l'Equipa
Designer: Xiaoning You
Copywriter: Haiqi Wang
Crèdits d'Imatges
Example: Image #1: Creator You Xiaoning, Friendship, 2015.
Example: Image #2: Creator You Xiaoning, Friendship, 2015.
Example: Image #3: Creator You Xiaoning, Friendship, 2015.
Example: Image #4: Creator You Xiaoning, Friendship, 2015.
Example: Image #5: Creator You Xiaoning, Friendship, 2015.

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