Pure Foncion Primària: Embalatge de Produit by Ouzhu Huang and Qinjie Lu is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2021
Pure Foncion Primària: Embalatge de Produit
Client: Shenzhen Laika Technology Co., Ltd.
A' Design Award de Fèrre Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #115549The Design
About Pure Foncion Primària: Embalatge de Produit
Tèxte del Libre: Pure es un design d'embalatge per una font d'aiga per animals de companhiá. Lo blau e lo blanc son las colors principalas, amb lo blau que representa l'aiga e lo blanc la puretat. Las siluetas bidimensionalas de cinc costats del produit son estampadas sus la bóstia, per que los crompaires pòscan veire la forma exacta de l'article dedins, mentre que los meteisses motius servisson tanben coma decoracion. Un ton blau gradual suggerís una aiga clara e correnta. La bóstia mesura 300 per 210 per 220 millimètres e es fabricada en carton d'argila cobèrt (clay coated news back board) amb carton ivòri, pellicula mata, coton de perla e papièr d'art.
The Recognition
About the A' Design Award de Fèrre
Pure Foncion Primària: Embalatge de Produit a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Pure Foncion Primària: Embalatge de Produit siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Pure Foncion Primària: Embalatge de Produit merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Dimensions & Packaging
- 300 mm x 210 mm x 220 mm
- Tags
- Pet Product, Water, Pure, Packaging, Blue, White
- Production Technology
- Clay Coated News Back(CCNB) cover with ivory board and dumb film, Pearl cotton and Art Paper.
- Design Challenge
- The challenge is the Pure design team wants the packaging to visually show the exact product while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product, and the patterns can also satisfy the artistic appreciation of packaging-the gradual blue color aims to make consumers think of clean flowing water.
- Research
- LAIKA is committed to bringing better pet products to millions of families around the world. Under the raging epidemic situation, the Aqua pet water fountain can continuously provide filtered, sterilized clean water for pets, helping families with pets reduce the burden. The Pure series packaging is based on the product characteristics of the Aqua pet water fountain with blue symbolizing water and white symbolizing purity as the main colors of the design.
- Inspiration
- The Pure design team wants the packaging to visually show what product is selling and what it looks like while maintaining the artistic characteristics. So the designer used the two-dimensional pattern of five sides of the product. In addition, the patterns can also satisfy the artistic appreciation of packaging. The gradual blue color aims to make consumers think of clean flowing water.
- Project Duration
- In November 2020, the product was officially put on sale in TMALL flagship store in China. The products are now being shipped overseas and are expected to be sold in 8 countries by Amazon Laika Store, including the United States, The United Kingdom, Canada, Japan, France, Germany, Spain and Italy.
- Operation Flow
- Pure presented the five-angle two-dimensional silhouette of the product directly to consumers.
- Team Members
- Ouzhu Huang
Qinjie Lu
Yonjie Fang - Image Credits
- Graphic Designer Qinjie Lu, Pure Packaging, 2020
All Images Renderer Jiaqian Feng, 2020
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