Meet Rebrand Identitat de Marca by Mengchao Wu, Hao Li and Sijia Zhang

Meet Rebrand Identitat de Marca by Mengchao Wu, Hao Li and Sijia Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2021

Meet Rebrand Identitat de Marca

by Mengchao Wu, Hao Li and Sijia Zhang

Client: Meet

A' Design Award d'Argent Winner in Grafica Category

40,607

Verified Award Winner

Verify Award Status for #115712

View at A' Design Award Press Release Award Badge

Colors

The Design

About Meet Rebrand Identitat de Marca

Meet es un restaurant de barbacòa coreana que visa los joves. La comanda del client per Mengchao, Hao e Sijia es de crear una direccion artistica e una identitat visuala per exprimir l'imatge de marca vivanta e promòure las diversas carns. Las formas de las carns sus la grasilha presèntan naturalament de geometrias. Aquesta idèa los mena a la pèira miliara del concèpte, connectant diferentas carns, fructas de mar e legums amb de geometrias especificadas. Diversas combinasons de formas e de motius balhon a las geometrias una tòca finala jogairosa e calorosa.

The Recognition

About the A' Design Award d'Argent

Meet Rebrand Identitat de Marca a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Meet Rebrand Identitat de Marca siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Meet Rebrand Identitat de Marca es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Meet is a Korean barbecue restaurant targeting young people. Our commission is to create an art direction and visual identity to express the vivid brand image and promote the various meats.
Dimensions & Packaging: Business card: 88.9mm by 50.8mm
Punch card: 20mm by 260mm
Menu:215.9mm by 289.56mm; 107.95mm by 289.56nn
Various sticker sizes
Tags: Branding, Graphic Design, Visual Identity, BBQ, Food
Production Technology: Adobe suite, Video Production, Printing, Package Design
Design Challenge: How to turn the strong emotional/physical feeling we get from bbq into a consistent but flexible visual language.
Research: Our research included 3 parts

1. Communications with the client.

2. Feeling research. we ate a lot of bbq(lol) to immerse ourselves in the emotion which bbq can directly convey. Moodboard is the result of this part. in the moodboard.

3. visual research.
Inspiration: The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads us to the milestone of our concept, connecting different meats, seafoods and vegetables with specified geometries. Various shape combinations and patterns give the geometries a playful and hot final touch. We also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.
Project Duration: 3 mouths
Executed in NYC and shanghai
Operation Flow: This project started with a conversation with the client. Through the conversation, we find out the ethos of the brand. Through further conversation and research, we gathered more information about the tone and language of Meet. Base on that, we developed the look and feel for Meet. Then, we apply this visual language to applications around this brand.
Team Members: Mengchao Wu
Hao Li
Sijia Zhang
Image Credits: Art Direction: Formoj
Graphic Design: Mengchao Wu & Hao Li & Sijia Zhang
Animation: Hao Li