Toothpaste Embalatge per Kazuo Fukushima

Lo dissènh Toothpaste Embalatge per Kazuo Fukushima es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Toothpaste Embalatge

per Kazuo Fukushima

Client : Nippon Zettoc co.,ltd.

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

43,376

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Colors

Lo Concèpte

A prepaus de Toothpaste Embalatge

L'idèa del design de l'embalatge del dentifrice es un tub d'aquarèla. Rapèla lo plaser de causir las colors quand se pinta. Lo dentifrice es una combinason unica d'ingredients naturals e d'aminoacids. Per aquò, la mitat superiora de l'embalatge del dentifrice es una expression naturala, e la mitat inferiora es una expression scientifica e tecnologica. Es un design que combina dos elements diferents en un sol. Finalment, la marca combina doas bròssas de dents en forma de crotz per designar simplament los produits d'igiena orala.

La Reconoissença

A prepaus del A' Design Award d'Argent

Toothpaste Embalatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Toothpaste Embalatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Toothpaste Embalatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimensions e Embalatge: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Etiquetas: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Tecnologia de Produccion: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Desaffo de Dissènh: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Recèrca: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiracion: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Durada del Projècte: The project started in August 2020 and finished in January 2021 in Shanghai.
Flux Operacional: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Brevets: Nippon Zettoc co.,ltd.
Membres de l'Equipa: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Crèdits d'Imatges: Photographer: Zhu Jie