Himalaya Sheet Mask Empaquetatge de Masqueta en Fuèlha per Elephant Design and Himalaya Wellness

Lo dissènh Himalaya Sheet Mask Empaquetatge de Masqueta en Fuèlha per Elephant Design and Himalaya Wellness es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Himalaya Sheet Mask Empaquetatge de Masqueta en Fuèlha

per Elephant Design and Himalaya Wellness

Client : Himalaya Wellness

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Himalaya Sheet Mask Empaquetatge de Masqueta en Fuèlha

La Masqueta en Fuèlha Himalaya es un design d'empaquetatge per una masqueta faciala en fuèlha dins la categoria dels sonhs personals. Lo sistèma cobrís cinc variantas e emplega una paleta de colors viva, una poliça enjogassada e una nòta centrala per se. D'illustracions presentan los ingredients naturals del produch dins un estil doç. Lo saquet es estampat en CMYK, blanc e quatre colors especialas Pantone. Lo lògo e l'imatge son acabats amb un vernís lusent puntual, mentre que la rèsta de la superfícia es mata. Lo design a per objectiu de sedusir los joves crompaires suls mercats globals.

La Reconoissença

A prepaus del A' Design Award d'Argent

Himalaya Sheet Mask Empaquetatge de Masqueta en Fuèlha a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Himalaya Sheet Mask Empaquetatge de Masqueta en Fuèlha siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Himalaya Sheet Mask Empaquetatge de Masqueta en Fuèlha es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Himalaya, the iconic Indian wellness brand wanted to add a new product to their extensive portfolio in the Personal Care bracket: Sheet Mask. Aimed at the global markets where their other products have met with success, they wished to make this offering appealing to young audiences. Himalaya & Elephant Design worked together to develop a cohesive packaging system that encapsulated 5 variants, presented in a highly accessible manner for the target audience while retaining Himalaya's core elements
Dimensions e Embalatge: The sheet mask sachet packaging is Width 110 mm x Height 160 mm
The sheet mask carton packaging is Width 115 mm x Height 165 mm x Depth 55 mm
Etiquetas: face sheet mask, packaging design, branding, illustration, personal care, face care, wellness
Tecnologia de Produccion: The sachet packaging is printed using CMYK & White & 4 special pantone colors. The brand logo and image are finished a Spot UV gloss while the remaining surface has a matte finish.
Desaffo de Dissènh: Since this was the launch of a new product by Himalaya in a cluttered market, the design needed to make the product stand out. The design had to showcase expertise in quality of the product as well as appeal to the young consumer. As the product was to be launched globally, the design agency had to ensure that no cultures were alienated.
Recèrca: The design agency undertook a Qualitative Design Research through in-person interviews to understand consumer perceptions & associations with Personal care category, Face sheet masks, Brand Himalaya, and other related keywords. As sheet masks are a new yet cluttered product category, it was important that the design manifests:

a) Depiction of ingredients on pack make it appear more natural & fresh.
b) Convey benefits upfront, and key product usage details in an easy-to-understand manner
c) Engaging & vibrant packaging to attract immediate attention.
Inspiracion: Our insights revealed that we were catering to consumers that had ritualized the process of mask application, taking it beyond skincare to create an experience beyond revitalization and self-care and turned into a social, fun, engaging moment. Thus, we invoked the idea of a ‘Zen’ time with a bright color palette, playful font and a central ‘note to self’; while retaining Himalaya’s focus on natural ingredients where the sheet mask becomes a gateway to a tranquil experience.
Durada del Projècte: The project started in September 2019 and finished in December 2020, in Singapore & India.
Flux Operacional: The packaging targets young, evolved consumers who believe in investing in their beauty regime and self-care. The design allows brand Himalaya to carry forward its legacy of natural wellness in a youthful contemporary manner. The illustration style manages to strike a balance between being appealing to the youth through its vibrancy as well as an expert mature look. The design is a romanticized depiction of the natural ingredients within the product.
Membres de l'Equipa: Himalaya Team:
Marketing Manager: Monica Joyappa
Brand Manager: Sangeeta Deshpande

Elephant Design Team:
Co-Founder, Director: Ashwini Deshpande
Design Director: Mayuri Nikumbh
Lead Designer: Yugandhara Dalvi
Senior Designer: Rutuja Mohole
Pre-production: Pravin Kale
Project Manager: Parthivi Joshi
Strategy & Business Development: Reema Mehta
Crèdits d'Imatges: All designs and images are created by Elephant Design.