Surplus Year After Year Embalatge by Bo Yang

Surplus Year After Year Embalatge by Bo Yang is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2021

Surplus Year After Year Embalatge

by Bo Yang

Client: Beijing Bofly Design Co.,LTD

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
Verify Award Status for #117944

View at A' Design Award Press Release Award Badge

Colors

The Design

About Surplus Year After Year Embalatge

Es un design d'embalatge d'aiga-ardent chinesa. Uèi, l'embalatge excessiu dels produits de Baijiu constituís un gaspilhatge serios e provòca una polucion ambientala. Per aquò, la concepcion de la bóstia e del sosten interior utiliza de matèrias primas degradablas e ecologicas a bàs còst. Lo motiu de flux d'aiga blau es pintat amb un pinzèl de calligrafia tradicional chinesa. Dos peisses daurats jocan en remontant lo corrent dins los motius gravats d'ondulacions verticalas d'aiga. Es una combinason perfiècha entre cultura tradicionala e concepcion artistica.

The Recognition

About the A' Design Award d'Argent

Surplus Year After Year Embalatge a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Surplus Year After Year Embalatge siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Surplus Year After Year Embalatge es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It’s Chinese spirit package design. Nowadays, excessive packaging of Baijiu products is a serious waste, and causes environmental pollution. Therefore, the box design and inner tray use low-cost environmental protection degradable raw materials. The blue water flow pattern is painted with Chinese traditional calligraphy brush. Two golden fish are playing upstream in the vertical water ripple engraved designs. It’s a perfect combination of traditional culture and art design.
Dimensions & Packaging: Box 315×170×95mm, Bottle 255×65mm
Tags: Environmental protection, Green, Innovative, Fashionable, Modern Chinese style
Production Technology: The box design uses low-cost environmental protection degradable raw materials. The bottle is made of White Porcelain. The shape of the wooden bottle cap comes from the traditional paper fan, which is decorated with small metal fish. Recycled pulp is used as raw material for outer box packaging and the inner tray, and one-step molding process is used, and the bottle's relief shape juts out from the cover. traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body.

The box was tied with straw rope, and a metal fish hung on the front straw rope. The inner tray also uses recycled pulp, traditional water pattern is used on the surface with three small fish bulging on both sides, which echoes the design of the bottle body. The design breaks the traditional Baijiu packaging impression, which has the industry innovation, and tries to create high-end product image with low cost environmental protection materials.
Design Challenge: How to use low-cost, not that delicate materials to present the packaging gracefully, and it can reduce the later production process and labor costs, this is the biggest problem we have overcome.
Inspiration: The Chinese pronunciation of "surplus"and "fish" both called "Yu", "Surplus year after year" is a good wish in Chinese traditional culture. It means to wish every year's harvest can have surplus, which stands for a rich family and a happy life. The fan cap is also a form of expression of Chinese painting and calligraphy art. Our client wants to produce a low-cost, targeting high-end consumer groups and modern Chinese style product. Therefore, the design creativity comes into being.
Project Duration: The project started in June 2020 in Beijing and finished in December 2020 in Shijiazhuang.
Operation Flow: When you finish this bottle of Baijiu, the bottle could be used as vase, or just as a decoration. The box could be used as a storage box of small daily necessities.