Vilajuiga Lightly Sparkling Water Ampolla d'Aiga Minerala by Mos

Vilajuiga Lightly Sparkling Water Ampolla d'Aiga Minerala by Mos is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.

ArgentEmbalatge· 2021

Vilajuiga Lightly Sparkling Water Ampolla d'Aiga Minerala

by Mos

Client: More On Simplicity

A' Design Award d'Argent Winner in Embalatge Category

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Verified Award Winner
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Colors

The Design

About Vilajuiga Lightly Sparkling Water Ampolla d'Aiga Minerala

L'Aiga Leugièrament Gasosa Vilajuiga es una ampolla de veire per aiga minerala naturalament carbonatada. L'ampolla es facha de veire blanc pur, causit per sa nauta transparéncia. La color blava de l'etiqueta crèa doças nuàncias blavas dins lo veire. La forma asimetrica e las formas organicas fan referéncia a la region de l'Empordà, ont las ròcas son erodidas pel vent de la tramontana. Segon lo punt de vista, la geometria de l'ampolla mòstra mantunas formas diferentas. Lo còl long ajuda l'aiga a s'escampar e rend l'ampolla aisida a portar. L'ampolla mesura 65 millimètres de diamètre e 220 millimètres de nautor.

The Recognition

About the A' Design Award d'Argent

Vilajuiga Lightly Sparkling Water Ampolla d'Aiga Minerala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Vilajuiga Lightly Sparkling Water Ampolla d'Aiga Minerala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Vilajuiga Lightly Sparkling Water Ampolla d'Aiga Minerala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unique, rare, and singular, a naturally carbonated mineral water (no added carbon dioxide). The shape becomes simple, discreet and at the same time innovative. Due to the pureness and the high transparency of the glass and the blue of the label, it slightly makes some blue shades in the bottle. Thanks to its geometry, depending from which perspective you look at the bottle, you perceive several shapes.
Dimensions & Packaging: Diameter: 65mm / Height: 220mm
Tags: Vilajuiga, Water, Bottle, Beverage, Drinks, Packaging, Product
Production Technology: The material is 100% white glass, pure transparency.
Short and limited production.
Bottle produced in Italy and labeled in Catalonia.
Design Challenge: The hardest part of this project was creating a link between the new brand, Vilajuiga and the owner brand, Grifols. Grifols is a pharmaceutical company that has as their values the quality and safety of their products, also its brand color blue. So we had to create a packaging that reflects this pharmaceutical pureness and quality. So we selected 100% white glass, for its impeccable transparency. Also, in the two bigger bottles, we introduce Grifols blue brand color in the inner part of the label. This had two main ideas, to make Grifols even more part of the brand, and also to make some blue shades in the bottle.
Research: Historical research, water quality, type of materials, forms, environment, etc. The objective was to understand the 100 years of the company and the new owner capabilities. The participants where technicians, cooks, elderly town citizens, etc. The result was the new bottle, accepted for all, the consumers, the new owners, the cooks, the society.
Inspiration: The design stands out for its asymmetry and the organic shapes that show its "Emporda" origin. The changing geological environment and the territory modelled by the tramuntana wind, with rocks eroded, has inspired the bottle design.
Project Duration: The project started in 2018 in Catalonia, Spain and finished in 2020 in Catalonia, Spain.
Operation Flow: The long neck of the bottle makes the water flow impeccably and helps the professionals because it's perfect for carrying many bottles at the same time. Also, its heaviness helps them when the bottles are on a tray. In this product the real benefit comes from the product itself. Vilajuiga water was catalogued as a medicinal water. The label and the pure transparent glass want to reflect these characteristics.
Patents: Design number: 004677474-0001, Class number 09.01, Owner ID number 884150.
Team Members: David Grifols,
David Roselló.
Image Credits: Design number 004677474-0001
Owner ID number 884150