H900 Foncion Principala : Embalatge per Assecador de Peus by Xiaomi is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Dissènh d'Embalatge Competition Category.
ArgentEmbalatge· 2021
H900 Foncion Principala : Embalatge per Assecador de Peus
by Xiaomi
Client: Xiaomi
A' Design Award d'Argent Winner in Embalatge Category
- 24,373
- Verified Award Winner
- Verify Award Status for #118672
The Design
About H900 Foncion Principala : Embalatge per Assecador de Peus
H900 es un disseny d'embalatge creat per un assecador de peus. L'embalatge s'inspira del motor a nauta velocitat, de la ròda a paletas e del condut d'aire plaçats a l'interior del produit. De circuits interns complèxes e de conduts d'aire son transformats en motius de linhas finas sus la susfàcia extèrna. Se son emplegats l'estampatge en relèu e l'estampatge a caud amb làser per imprimir aqueles motius. Combinats amb de pellicles de color, la susfàcia mòstra diferentas lusors coloradas segon los diferents angles de vista. Las linhas en relèu se pòdon tanben sentir amb la man. La bóstia mesura 280 mm de largor, 102 mm de fondor e 320 mm d'nautor.
The Recognition
About the A' Design Award d'Argent
H900 Foncion Principala : Embalatge per Assecador de Peus a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que H900 Foncion Principala : Embalatge per Assecador de Peus siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. H900 Foncion Principala : Embalatge per Assecador de Peus es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors.
- Dimensions & Packaging
- Width280mm x Depth102mm x Height320mm
- Tags
- hire dyer, packaging, stamping, black, white
- Production Technology
- In the printing process, the embossed hot stamping laser process is used on the packaging surface, highlighting its low-key and simple industrial design and powerful performance. At the same time, the combination of embossing and different imaginary color films allows the packaging to see rich and different color gloss at different angles, and customers can touch the texture of the embossed lines when they hold it in their hands.
- Design Challenge
- There are many hair-dyer products on the market. The new product needs to attract customer attention. The challenge is to create a new look for the high-end product line.
- Research
- Mi Ionic Hair Dryer H900, equipped with a powerful digital motor of 106,000 rpm and 13 impellers producing an ultra high speed of 60m/s, can greatly reduce air pressure loss and take away moisture by the super speed airflow instead of generating high temperature. By a fast frequency of 50 times per second of intelligent temperature control, the real-time temperature adjustment can effectively help to avoid heat damage to your hair.
- Inspiration
- The packaging design is inspired by the high-performance motor, impeller, and air duct design inside the product. This product has a minimalist appearance design but has a not simple internal structure design such as a high-speed motor, unique heating wire technology, and so on. Therefore, design starts from the internal structure of the product, transforms its complex internal circuits and air ducts into exquisite pattern designs, and uses relatively artistic techniques to reorganize and design the fine lines to reproduce its internal structure.
- Project Duration
- July 2020 Bejing and finished in November in Beijing, China.
- Operation Flow
- The packaging design transfers complex internal circuits into exquisite patterns and uses embossing stamping printing revealing the rich colors. With the help of the printing, the packaging presents a restrained luster, neat lines, and a futuristic illusion luster.
- Patents
- Copyrights belong to Xiaomi, 2021
- Team Members
- Creative Director: Lu Chen
Graphic Designer: Jiangpeng Su, Dijing Wang
Packaging Structure Designer: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #2:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #3:Creative Director Lu Chen, Illustrator Yan NI, Graphic Designer Jiangpeng Su
Image #4:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
Image #5:Creative Director Lu Chen, Graphic Designer Jiangpeng Su, Dijing Wang
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