Evervess Soda Water Embalatge de Bevendas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Dissènh d'Embalatge Competition Category.
FèrreEmbalatge· 2021
Evervess Soda Water Embalatge de Bevendas
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award de Fèrre Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #118789The Design
About Evervess Soda Water Embalatge de Bevendas
L'Evervess Soda Water es un disseny d'embalatge per una gama de sodas gasosas e tonics. La marca pòrta gaireben ochanta ans de patrimòni, e l'identitat visuala foguèt modernizada per un lançament unificat sul mercat chinés. Lo disseny precedent semblava pesuc e suggeria l'indulgéncia, doncas l'embalatge foguèt simplificat per comunicar una frescor leugièra e petillanta. Un element grafic minimal en negre e blau canard represènta una font, simbòl d'energia, de frescor e de renovèl. Las bevendas pòdon èsser mesclas dins de còctèls o gostadas a l'estat pur.
The Recognition
About the A' Design Award de Fèrre
Evervess Soda Water Embalatge de Bevendas a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Evervess Soda Water Embalatge de Bevendas siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Evervess Soda Water Embalatge de Bevendas merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Evervess Soda is a legacy brand with nearly 80 years of heritage. In preparation for its unified launch in China, we modernized the visual identity for the nuances of this very important market. Evervess represents a product category that is seeing a huge uptick in the Chinese market. The brand has bright, carbonated sodas and tonics that can be mixed in cocktails or enjoyed on their own for some fizzy refreshment.
- Tags
- Packaging, Beverage
- Inspiration
- The historic branding had a heaviness that spoke to indulgence, but we wanted to clearly communicate the light and fizzy refreshment of the product line. After cleansing the palate of the packaging, we added a minimal black and teal graphic element. A fountain. A symbol of energy, refreshment and renewal. An uplifting element designed to cue lightness and the products gentle fizz.
- Team Members
- PepsiCo Design & Innovation
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