Lays Heartwork Foncion Primària: Campanha Publicitària by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Publicitat Competition Category.
ArgentPublicitat· 2021
Lays Heartwork Foncion Primària: Campanha Publicitària
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award d'Argent Winner in Publicitat Category
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- Verified Award Winner
- Verify Award Status for #118793
The Design
About Lays Heartwork Foncion Primària: Campanha Publicitària
Lays Heartwork es una campanha publicitària creada per la marca Lays pendent la pandemia de Covid-19. La campanha mercèja las gents que trabalhan darrièr l'escèna dins la cadena de valor de Lays, incluent los païsans, los obrièrs d'usina, los rotièrs, los detalhants e los liurators. De colors vius e optimistas se combinan amb de messatges dirèctes de gratitud a travèrs del disenh de l'embalatge. Cada paquet ven un omenatge als trabalhaires comunitaris que son rarament mercejats en persona. L'intencion es de mostrar que aquel trabalh quotidian es pas solament un trabalh dur, es un trabalh del còr.
The Recognition
About the A' Design Award d'Argent
Lays Heartwork Foncion Primària: Campanha Publicitària a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Lays Heartwork Foncion Primària: Campanha Publicitària siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Lays Heartwork Foncion Primària: Campanha Publicitària es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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