Minimo Bóstia de Regal by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award de Bronze in Articles de Present Competition Category.

BronzeArticles de Present· 2026

Minimo Bóstia de Regal

by Rilind Hoxha

Client: Why Agency

A' Design Award de Bronze Winner in Articles de Present Category

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Colors

The Design

About Minimo Bóstia de Regal

Minimo es una colleccion de joielariá per enfants de Smaragd 1969, amb la bóstia de regal e l'experiéncia completa de dòn creadas per Why Agency. Lo concèpte foguèt concebut a l'entorn del primièr present preciós d'un enfant, transformant lo moment de recebre de joièls en una experiéncia ludica e memorabla. Al costat de las pèças de joielariá, la bóstia inclutz un paquet d'adesius amb de dessenhs de la colleccion d'aur, un quasernet de colorar, de gredons de colors e un Passapòrt Minimo Baby pels clients novèls. Cada element encoratja los enfants a explorar, crear e se connectar amb la colleccion delà dels joièls eles meteisses.

The Recognition

About the A' Design Award de Bronze

Minimo Bóstia de Regal a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Minimo Bóstia de Regal siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Minimo Bóstia de Regal satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili