Lipton Pop Art Special Edition Embalatge de Cana de Bevenda by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronze in Dissènh d'Embalatge Competition Category.
BronzeEmbalatge· 2021
Lipton Pop Art Special Edition Embalatge de Cana de Bevenda
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award de Bronze Winner in Embalatge Category
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- Verified Award Winner
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The Design
About Lipton Pop Art Special Edition Embalatge de Cana de Bevenda
Lipton Pop Art Special Edition es una colleccion de canas de bevenda miniaturas concebudas pel mercat rus. Cada cana de 250 ml pòrta de grafics viusescas inspirats per l'estetica audaciosa del Pop Art e los estils d'artistas particularaments distinctius. L'òbra colorada s'ajusta al caractèr jogaire e imaginatiu de la marca Lipton. L'objectiu es de portar una part de l'experiéncia de galariá dins las botigas e d'ajudar l'embalatge a se destacar sus un ligam plen de monde. Lo format pichon es leugièr e facil de portar, çò que fa que la bevenda conven a una consomacion en desplaçament.
The Recognition
About the A' Design Award de Bronze
Lipton Pop Art Special Edition Embalatge de Cana de Bevenda a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Lipton Pop Art Special Edition Embalatge de Cana de Bevenda siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Lipton Pop Art Special Edition Embalatge de Cana de Bevenda satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Lipton Pop Art Edition is a unique collection of 250 ml miniature cans, available only in Russia, devoted to the bold and modern aesthetic of Pop Art. Informed by distinctive artists styles, the PepsiCo design team combined bright and inspiring designs with Liptons spirited and imaginative brand personality in order to reimagine this Lipton packaging.
- Tags
- Packaging, Beverage
- Inspiration
- Aiming to bring a bit of the gallery experience to stores, Lipton Art Special Edition stands out on shelf and helps to reassert Liptons voice in the crowded beverage market. Along with the category disrupting graphic design, the 250 ml miniature format is lightweight, ultra portable and allows for easy consumption on the go.
- Team Members
- PepsiCo Design & Innovation
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