Pepsi New Year 2020 Embalatge de Bevendas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Aur in Dissènh d'Embalatge Competition Category.
AurEmbalatge· 2021
Pepsi New Year 2020 Embalatge de Bevendas
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award d'Aur Winner in Embalatge Category
Verified Award Winner
Verify Award Status for #118921The Design
About Pepsi New Year 2020 Embalatge de Bevendas
Pepsi Nadal Novèl 2020 es un ensemble de bòitas de bevendas en edicion limitada creadas per la sason de l'An Nòu en Russia. Cada bòita pòrta una tipografia creada sus mesura e un messatge cort tirat de la cultura, de l'umor e de las tradicions localas. Los messatges an un ton personal, per que los consumidors pòscan causir lo que lor sembla mai pertinent. Un hashtag comun a la seria, que se revira coma pren Pepsi se, convida a l'interaccion sus las rets socialas. L'apròchi de disenh flexible permet d'adaptar lo concèpte a d'autres mercats locals, en espandissent e personalizant la celebracion de l'An Nòu.
The Recognition
About the A' Design Award d'Aur
Pepsi New Year 2020 Embalatge de Bevendas a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Pepsi New Year 2020 Embalatge de Bevendas siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Pepsi New Year 2020 Embalatge de Bevendas crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
- Tags
- Packaging, Beverage
- Inspiration
- Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
- Team Members
- PepsiCo Design & Innovation
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