Mminni Embalatge de Bevenda Alcoolica per Wen Liu, Qiumin Chen and Weijie Kang

Lo dissènh Mminni Embalatge de Bevenda Alcoolica per Wen Liu, Qiumin Chen and Weijie Kang es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Aur dins la Categoria de Competfo Dissènh d'Embalatge.

AurEmbalatge· 2021

Mminni Embalatge de Bevenda Alcoolica

per Wen Liu, Qiumin Chen and Weijie Kang

Client : Changyu

Laureat del A' Design Award d'Aur dins la Categoria Embalatge

34,477

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Colors

Lo Concèpte

A prepaus de Mminni Embalatge de Bevenda Alcoolica

Mminni es un design d'embalatge per un conhac creat pels consumidors joves. Lo conjunt conten un vin de basa, un vin assemblat e un grop d'aisinas de mescla, per que se pòsca preparar un gost personal sens crompar de produchs suplementaris. La letra X representa lo desconegut e las possibilitats dobèrtas, e la color es utilizada per alunhar lo produch de l'aspècte tradicional del conhac. Las botelhas son fachas de veire amb un procès de cuècha decorativa, e la boita es formada per emplenament de plastic. Lo conjunt mesura 198,8 per 122,8 per 122,8 millimètres.

La Reconoissença

A prepaus del A' Design Award d'Aur

Mminni Embalatge de Bevenda Alcoolica a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Mminni Embalatge de Bevenda Alcoolica siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Mminni Embalatge de Bevenda Alcoolica crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: "MMINNI-X-lab" is a brandy specially designed for young people. "X" means unknown, infinite possibilities, goals and hopes in the design, which represents the fearless exploration spirit of young people. The idea of design inspired by the product concept of "towards the unknown, to shine brightly". In order to get rid of the traditional idea of brandy and produce a unique brand recognition, the design uses "unknown" and "colour" as the creative point to attract young people.
Dimensions e Embalatge: Width 198.8mm* Depth 122.8mm* Height 122.8mm
Etiquetas: X-lab, unknown, exploration, fashion, interaction, mixing
Tecnologia de Produccion: The product includes a base wine, a blended wine and a set of wine mixing tool.It mainly uses glass material with decorating firing process, while the wine box adopts plastic mould process.
Desaffo de Dissènh: The rise of consumption among young people has given birth to a new era of consumption, and is also giving birth to a new round of product revolution. Brandy occupies a small proportion of the young market now. Through interaction and a fresh sense of experience, designers want to use this product to activate the incremental market of brandy in China and expand the business boundary of brandy market.
Recèrca: Young people account for a small number of consumers in brandy, and the product is single and there is little emotional interaction with consumers. Designers believe by successfully connecting to young consumers, this is the key to the future market. "MMINNI" is a casual liquor specially designed for young people. It holds brand attitude and value proposition, which are the core of brand personality.It can connect young people from many dimensions, walk into their inner world, and create a fresh consumer experience!
Inspiracion: Fashion, composed of freshness and trendy sense. Young people like to constantly try new and interesting stuffs, while traditional old-fashioned products can't attract them. On the other hand, they like the trendy consumption experience. So if the product wants to please young people, it needs to be close to them and integrate into their lives.
Durada del Projècte: 2020.02~2020.05 Shenzhen, China
Flux Operacional: Consumers can easily use the mixing tools to make a unique flavor. Also this design is based on 2 elements, the unknown and the color. They are the core value and personality of the brand, which making the communication easier between the brand and the young people. They also reflect the core innovation-the concept of exploring the unknown and blooming the color. At the same time, the general brandy is relatively strong, and the blending requires additional purchase of blended products. MMINNI-X-lab breaks the inherent thinking of consumers and becomes a unique product in the market.
Membres de l'Equipa: Designer: Wen Liu
Designer: Qiumin Chen
Designer: Weijie Kang