Aur Embalatge · 2021
Gogoon Embalatge de Beguda Alcoolica
by Wen Liu, Bo Zheng and Weijie Kang
- A' Design Award d'Aur 2021 in Embalatge
- CLIENT: Luzhou Laojiao Co., Ltd.china
- Estimated Number of Design Views: 40,591
- Verification code 5D1A5CE9DB · Verify this award
Colors
About Gogoon Embalatge de Beguda Alcoolica
Gogoon es un design de botelha e d'embalatge per de baijiu, un aigardent chinés distillat. La botelha a una forma cilindrica simpla qu'exprimís la puretat. L'espatla pòrta un motiu de martèl que fa referéncia a un artesanat suenhat. Lo còs es acabat amb una textura fina de gran de lutz del jorn que reflectís la lutz sus la superfícia. Lo tap combina metal, gran de cuèr e fusta, çò que dona a una forma simpla una textura rica. La botelha mesura 75 mm de largor, 75 mm de prigondor e 260 mm de nautor. Lo design presenta lo baijiu dins un estil de luxe leugièr per un grop novèl de consomators.
About the A' Design Award d'Aur
Gogoon Embalatge de Beguda Alcoolica a ganhat la distincion A' Design Award d'Aur, una reconeissença immensament prestigiosa acordada a de designs de primièra qualitat, meravilhoses e excellents. Los ganhaires de l'Aur son de creacions extrèmament innovantas, visionàrias e esbleugissentas, que reflectisson lo prodigi, la sabença e la proeça de lors designers. S'espèra que Gogoon Embalatge de Beguda Alcoolica siá una invencion fòrça lausada, que dintra de tendéncias e monumentala, que provesís un valor sens precedent. Aqueste design ganhaire de la distincion A' Design Award d'Aur es un projècte espectaclós e respectat, que fa un grand ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Gogoon Embalatge de Beguda Alcoolica crea de sentiments intensos de desirs, evòca la passion, encoratja la creativitat e fascina.
Press Kit
- Unique Properties
- Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
- Dimensions & Packaging
- Width 75mm* Depth 75mm* Height 260mm
- Tags
- LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
- Production Technology
- The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
- Design Challenge
- Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
- Research
- The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
- Inspiration
- Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
- Project Duration
- 2020.01~2020.03 Shenzhen, China
- Operation Flow
- "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
