Argent Embalatge · 2021
East Travel Fonccion Principala: Empaquetatge de Beguda Alcoolica
by Wen Liu, Bo Zheng and Weijie Kang
- A' Design Award d'Argent 2021 in Embalatge
- CLIENT: Shenzhen Oracle Creative Design Co., Ltd
- Estimated Number of Design Views: 19,567
- Verification code 08DBCBC759 · Verify this award
Colors
About East Travel Fonccion Principala: Empaquetatge de Beguda Alcoolica
East Travel es un design d'empaquetatge per lo baijiu, un esperit distillat tradicional chinés. La botelha utiliza una forma cilindrica simpla de veire, comòda per la produccion en massa. Lo tap es formatjat segon las onduladas de l'aiga, una referéncia a l'aiga de nauta qualitat utilizada dins la brassatge. L'etiqueta es facha de papièr especial, e l'illustracion e lo nom del produch son bronzats. L'empaquetatge exterior es fach de bagassa premsada, la fibra que demòra aprèp la fermentacion de la cana de sucre, un material que se degrada naturalament. Lo design s'inspira de la cultura populara chinesa e dels metòdes de brassatge tradicionals.
About the A' Design Award d'Argent
East Travel Fonccion Principala: Empaquetatge de Beguda Alcoolica a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que East Travel Fonccion Principala: Empaquetatge de Beguda Alcoolica siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. East Travel Fonccion Principala: Empaquetatge de Beguda Alcoolica es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.
Press Kit
- Unique Properties
- East Travel is a brand that mainly transfers the oriental culture through the product. "Eight immortals cross the sea, each depending on their ability", one of the most widely spread myths and legends among Chinese folk. , people would use this allusion as a metaphor for those who rely on their abilities to create miracles.
- Dimensions & Packaging
- Width 400mm* Depth 110mm* Height 150mm
- Tags
- East Travel, Baijiu, Baijiu packaging
- Production Technology
- Glass, Bagasse
- Design Challenge
- Redesign the traditional baijiu-making elements to keep it up with the times. Because the design is a process of recreating traditional elements, it needs to be created with modern aesthetics. The integration of traditional culture and modern culture is very challenging.
- Research
- The current fast-paced lifestyle has gradually made people feel that the material is easy to satisfied but the inner spirit is very empty. How to find a slow-paced lifestyle in this environment is an urgent problem that needs to be solved at the moment. Baijiu is a thing that can slow down your life. The traditional baijiu culture and its brewing culture have a long history. It is the crystallization of human wisdom. It can make your life more quality and valuable.
- Inspiration
- Guangxi, one of the economically underdeveloped areas in China. In order to increase people's income, local residents mainly plant sugarcane, which has the largest output in the country. This new act for brewing not only increases the value of sugarcane, but also increases the income level of local people and makes their lives better. The external packaging is made of pressed bagasse after fermented baijiu, which is easy to degrade naturally, environmentally friendly and practical.
- Project Duration
- 2020.01~2020.03 Shenzhen,China
- Operation Flow
- The design of the top of the bottle cap is inspired by an important concept of water ripples. It indicates a good Baijiu brew comes from top quality water. The bottle is designed with an ordinary cylindrical shape, which is not only simple and beautiful but also convenient for mass production. The bottle label is made of special paper, and the illustration and printed product name is bronzed, which enriches the product.
