Love Art Campanha by Daniel da Hora is a highly esteemed winner of the very prestigious 2024 A' Design Award de Bronze in Publicitat Competition Category.

BronzePublicitat· 2024

Love Art Campanha

by Daniel da Hora

Client: Dahlstedt Holding SL

A' Design Award de Bronze Winner in Publicitat Category

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Colors

The Design

About Love Art Campanha

Dins sa campanha inaugurala, Winghook se lança dins una entrepresa audaciosa e artistica destinada a far una afirmacion retentissenta. Emplegant una fusion meticulosa de manipulacion numerica e de reinterpretacion artistica, Winghook incorpora dins sa narrativa d'òbras mestras renomadas de l'istòria de l'art. A travèrs d'una manipulacion abila, la campanha desafia los espectadors a discernir las incongruitats, amb precision e atencion al detalh. En juxtapausant classics familhars amb reviraments innovants, Winghook non solament convida a la contemplacion mas tanben afirma sa maestria dins la salvagarda de l'integritat dels tresaurs artistics.

The Recognition

About the A' Design Award de Bronze

Love Art Campanha a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Love Art Campanha siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Love Art Campanha satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the first campaign of Winghook, it was needed a bold and artistic approach to make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. By using famous paintings of Art History in a new, surprising way, it's clear that, if things are not in their right place, you will notice in a minute.
Dimensions & Packaging: Posters: 480 X 640 mm
Magazine: 200 X 280 mm
Tags: Art, Creative, Museum, Paintings
Production Technology: More then 400+ hours of digital treatment and manipulation work over Procreate, Blender, Photoshop, and Illustrator. Almost 10 Giga bytes of data for each project, including ultra-high resolution images of the original files (up to 600 Megapixels).
Each painting had a sketch over it before we ímplement the final digital manipulations, so we could take càre over the color and líght aspects of the original, using the tools of the software. The final "new" paintings also took into consíderation what elements were erased or moved on the scene, and in some cases we even needed to change the whole painting lightening, shadowing, and physics.
Design Challenge: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, we created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product. Now, your challenge is to find out whats is missing or different on all of those images. Can you do that? If you really love art, you can.
Research: For the first campaign of Winghook, we needed to be bold and make a statement. Winghhok has a Swedish design DNA, and is neither a nail, nor a screw. It’s better than all of those old fashioned things, and it holds your art on the wall in a fast, clean, easy-to-install, and safe way. So, by using famous paintings of Art History in a new, surprising way, we make clear that, if things are not in their right place, you will notice in a minute.
Paintings names:
Las meninas, Diego Velazquez (public domain);
Nude Maja, Francisco Goya (public domain);
Painter’s Mother, James Whistler (public domain);
Composition 2, Piet Mondrian (public domain);
A Bigger Splash, David Hockney (Gerety);
Soup Cans, Andy Warhol (MoMA);
baking the Bread, Anders Zorn (public domain).
Inspiration: By digitally editing some masterpieces, replacing elements, rearranging known visuals, or simply taking off the scene other parts, it was created whole new paintings, full of meanings, that relate directly to the usage and the efficiency of the product.
Project Duration: The project started in Dec 2021 in Stockholm SUE and it’s still running.
Team Members: Creative Director / Designer: Daniel da Hora
Image Credits: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.