Diablo Black Etiqueta de vin per Ximena Ureta

Lo dissènh Diablo Black Etiqueta de vin per Ximena Ureta es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Diablo Black Etiqueta de vin

per Ximena Ureta

Client : Concha y Toro

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

30,438

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Colors

Lo Concèpte

A prepaus de Diablo Black Etiqueta de vin

Diablo Black es una etiqueta de vin creada per un vin chilen de la region de Maule. L'etiqueta presenta lo Diable coma figura centrala, exprimissent un caractèr escur, misteriós e sofisticat. L'etiqueta conica es imprimida en ofset amb sèt colors especialas sus supòrt autoadesiu, e es acabada amb fuèlha d'aur matte, estampatge e vernís UV setinat. Foguèron necessaris d'ensages repetits per imprimir las colors sus la fuèlha d'aur brilhanta, de tal biais que lo visatge apareis entre negres, roges e aur amb un aspècte cremat. Lo design junta la tradicion del vin amb un esperit de marca modèrn.

La Reconoissença

A prepaus del A' Design Award d'Argent

Diablo Black Etiqueta de vin a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Diablo Black Etiqueta de vin siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Diablo Black Etiqueta de vin es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimensions e Embalatge: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Etiquetas: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Tecnologia de Produccion: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Desaffo de Dissènh: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Recèrca: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiracion: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Durada del Projècte: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Flux Operacional: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Membres de l'Equipa: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Crèdits d'Imatges: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez