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Wa Lana Waqfa Brand Emission de Television Politica by Rami Yaser Hosni

Wa Lana Waqfa Brand Emission de Television Politica by Rami Yaser Hosni is a highly esteemed winner of the very prestigious 2021 A' Design Award de Fèrre in Publicitat Competition Category.


FèrrePublicitat· 2021

Wa Lana Waqfa Brand Emission de Television Politica

by Rami Yaser Hosni

Client: TRT Arabi TV channel

A' Design Award de Fèrre Winner in Publicitat Category

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Verified Award Winner

Verify Award Status for #119930

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The Design

About Wa Lana Waqfa Brand Emission de Television Politica

Wa Lana Waqfa (pausem) es una emission politica quotidiana que se concentra sus las actualitats. Illumina un eveniment d'actualitat e l'analisa en prigondor. L'equipa de concepcion a realizat una refondacion complèta de la marca (generica d'obertura, estudi, grafismes integrats a l'emission, promocion...) per reflectir vertadièrament lo concèpte de l'emission, que gira a l'entorn de "metre en lumièra" e "pausar" sus un subjècte particular. La primièra letra del nom de l'emission illumina la primièra letra del segond mot, per transmetre lo messatge de mèsa en lumièra e d'exploracion. La linha espandida a la fin del segond mot representa una pausa (lo nom de l'emission).

The Recognition

About the A' Design Award de Fèrre

Wa Lana Waqfa Brand Emission de Television Politica a ganhat la distincion A' Design Award de Fèrre, una reconeissença prestigiosa acordada a de bons designs que respondon a las exigéncias professionalas e industrialas esperadas de creacions plan concebudas. Los ganhaires del Fèrre demòstran una granda abilitat, una nauta especializacion, una comprenedura d'expèrt e la capacitat creativa de lors creators. S'espèra que Wa Lana Waqfa Brand Emission de Television Politica siá una creacion fòrça considerada, admirada e estimada, practica e innovanta. Aqueste design ganhaire de la distincion A' Design Award de Fèrre integra las melhoras practicas del sector e a de caracteristicas tecnicas competentas ligadas a un saber-far e a un talent. Per son rigor, Wa Lana Waqfa Brand Emission de Television Politica merita lo respècte e es destinat a aportar de melhoraments a la qualitat de la vida que ajudan a far del mond un luòc melhor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Wa Lana Waqfa (let us pause) is a daily political show that focuses on a current affair topic of the news and expands on it. It shed the light on that event and analyze it in depth. The design team did a full rebrand of the entire show (opener, studio, in-show graphics, promo..)
Tags
broadcast program, political, current affairs, news, arabic, design, brand, opener
Design Challenge
To build a strong brand that can be easily updated on a daily basis (based on the content of today’s episode), we have created a system where the visuals can be updated easily (in 30 minuets), yet maintaining the brand essence.
Inspiration
The concept of the brand revolves around the “highlighting” part, where the first letter shed a light into the first letter of the second word, to convey the message of highlighting and exploring. The extended line at the end of the second word, represents the pause.

The package includes the studio (videowall), full frame designs, sting, wipe, opener, and closer. The opener ends without revealing the name of the show in it, instead the name appears in the wall inside the studio (that makes it continues and part of the show).
Our main shapes are all revolved around the spot light (diagonal shapes).
Project Duration
The project started in December 2020, and was on air January 2021 (in Istanbul, Turkey)
Team Members
Art Director: Rami Yaser Hosni
Designer: Soheib Larabi
Designer: Ali Alabachee
Opener: M. Ali Ozturk

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