Daejeon Bruce Rice Cake Redesign Embalatge de Gastèl de Ris per Choulsoon Park

Lo dissènh Daejeon Bruce Rice Cake Redesign Embalatge de Gastèl de Ris per Choulsoon Park es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2021

Daejeon Bruce Rice Cake Redesign Embalatge de Gastèl de Ris

per Choulsoon Park

Client : Soongraphic

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

11,317

Laureat de Prèmi Verificat

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Colors

Lo Concèpte

A prepaus de Daejeon Bruce Rice Cake Redesign Embalatge de Gastèl de Ris

Lo Redesenh de Daejeon Bruce Rice Cake es un design d'embalatge per un produit de gastèl de ris venut per una entrepresa de confisariá dins la region de Daejeon. Grafics dels nòu principals monuments de Daejeon son estampats sus l'embalatge, atal los crompaires recebon d'informacions turisticas localas ensemble amb lo produit. La gama es devesida en tres seriás segon lo gost, e cada seriá utiliza la color naturala de son ingredient principal per mostrar lo saber. Los noms dels produits apareisson en corean e en anglés. Un papièr espés es utilizat, atal l'embalatge pòt se téner drech o rasat plan e es pas facilament damatjat.

La Reconoissença

A prepaus del A' Design Award de Bronze

Daejeon Bruce Rice Cake Redesign Embalatge de Gastèl de Ris a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Daejeon Bruce Rice Cake Redesign Embalatge de Gastèl de Ris siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Daejeon Bruce Rice Cake Redesign Embalatge de Gastèl de Ris satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: 2019-2021 is the year of visiting Daejeon. In order to revitalize the Daejeon tourism culture, Daejeon's nine major landmark graphics were applied to the package of Sungsimdang, a leading confectionery company in Daejeon. Visitors and buyers of Sungsimdang can obtain information on various tourism cultures in Daejeon at the same time as purchasing products, and it will be effective marketing when exporting products in the future.
Dimensions e Embalatge: Outer packing 234mm*120mm, inner packing 80mm*125mm, information paper 85mm*125mm
Etiquetas: Illustration, Graphic, Design, Package
Tecnologia de Produccion: The designer decided that the Daejeon Bruce Mochi packaging should convey honest products and brand image while conveying information about local attractions.
To this end, each series was divided into three series according to taste, and each series was designed by linking the brand and local story.
This allows you to experience a variety of products, as well as convey visual information to consumers who have purchased the product.
You can also use thick paper to stand or lay it down. And it is not easily damaged.
Desaffo de Dissènh: The student designer alone conducted market research from planning to final design results. We have invested a lot of time in surveys to get our marketing results, and we have done several tests on the material of the paper and the structure of the package so that we can install or place the package later.
Recèrca: We divided into two categories: Daejeon local residents and all citizens (including foreigners), and conducted a questionnaire on the brand of the product to be designed and a questionnaire on the degree of understanding of landmarks in the Daejeon area.
As a result, the experience with the product brand “Sungsimdang” was high, but the experience with landmarks in the Daejeon area was somewhat insufficient. Therefore, it was determined that if the local landmark was promoted through the influential company “Sungsimdang” in the region, it would be a good marketing for both the company and the Daejeon area.
Inspiracion: There are various cultural assets and attractions in Daejeon, but it is a pity that many people do not know well and most foreigners only know Seoul. Therefore, we considered the necessary methods to effectively activate local tourism through influential companies in the Daejeon region.
Durada del Projècte: The project started in March 2020 and was completed in November 2020 and has been exhibited at the Hanbat National University Moglyeon Gallery.
Flux Operacional: The designer selected the color flow of each of the three series as the original color of the material, so that consumers can easily grasp the taste of the product they want to purchase. Also, in consideration of various consumers, English and Korean were applied to each product name in addition to colors.
Membres de l'Equipa: Individual