Radailiai Foncion primària : Identitat visuala by Stand Up Team

Radailiai Foncion primària : Identitat visuala by Stand Up Team is a highly esteemed winner of the very prestigious 2021 A' Design Award d'Argent in Grafica Competition Category.

ArgentGrafica· 2021

Radailiai Foncion primària : Identitat visuala

by Stand Up Team

Client: Stand UP

A' Design Award d'Argent Winner in Grafica Category

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Verified Award Winner
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Colors

The Design

About Radailiai Foncion primària : Identitat visuala

Radailiai es una identitat visuala creada per un castèl e un pargue de dinosaures. La partida superiora del logotip del castèl mòstra un fragment estilizat d'un arc, un motiu de linhas diagonalas e un motiu d'ondas d'aiga. La partida inferiora mòstra un motiu d'aiga similar e un dinosaure estilizat. En cambiant lo tèxte e en fasent virar l'icòna exagonala de 180 grases, se crèa lo logotip del Dino Park, amb lo dinosaure en naut e una casa inversada en bas. Una paleta de verd prigond e d'aur rosat religa los dos monds. L'identitat s'aplica a las cartas de visita, als afichas, a las envolopas e als sacs cadèus.

The Recognition

About the A' Design Award d'Argent

Radailiai Foncion primària : Identitat visuala a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Radailiai Foncion primària : Identitat visuala siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Radailiai Foncion primària : Identitat visuala es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The upper part of the Radailiai manor logo depicts a stylized fragment of an arch (manor symbol), a pattern of diagonal lines, and a motif of water waves (SPA, water, tranquillity). The lower part of the logo depicts an analogous water motif and a stylized dinosaur. Changing the text part of the logo and rotating the hexagon icon 180 ° results in the Dino Park logo with a dinosaur at the top and an inverted house at the bottom!
Dimensions & Packaging: We created the design for business cards, posters, envelopes, and gift bags.
Tags: Visual identity, Restaurant, Logo, Graphic Design, Lithuania
Production Technology: Palette of deep green and rose gold looks solid for manor image, but is easily transformed to the greens of Dino park jungle!
Design Challenge: The creative challenge was to bring together two different worlds so you can clearly see their unique identity.
Research: With the elegant and unique color combination, the new visual identity brings out a modern and fresh look.
Inspiration: A logo that conveys two different messages.
Combine these two, from the very first sight totally different spheres & create one visual identity, one harmonious brand image.
The style of Dino Park remains a bit more playful, and that of Radailiai Manor is solid, but with stylized details, it matches the first. The combination of dark green and rose gold gives Raidailiai manor solidity.
Project Duration: The project started in December 2019 in Klaipeda and finished in May 2020.
Operation Flow: The logo was simplified, and supported by a simple, and clear visual identity.
Team Members: Designer: Grete Milkinte
Creative Director: Inesa Budgine