Ballantines 17 Embalatge de Cadèu per Li-Shang Printing Co., Ltd

Lo dissènh Ballantines 17 Embalatge de Cadèu per Li-Shang Printing Co., Ltd es un laureat autfo estimfo del prestigfo 2021 A' Design Award d'Argent dins la Categoria de Competfo Dissènh d'Embalatge.

ArgentEmbalatge· 2021

Ballantines 17 Embalatge de Cadèu

per Li-Shang Printing Co., Ltd

Client : Li-Shang Printing Co., Ltd

Laureat del A' Design Award d'Argent dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Ballantines 17 Embalatge de Cadèu

Ballantines 17 es un embalatge de cadèu concebut per un whisky assemblat. La bóstia rigida es producha amb impression UV òfset sus papièr de fuèlha d'argent, amb tintas d'aur e de blau e logòs en relèu. Un mecanisme de tapís rotlant jos la bóstia auça un supòrt de libre quand la cobèrta es pausada, presentant la botelha sus un empont daurat. D'impressions en aur al long del camin marcan las annadas prèmiadas passadas. D'escandalhs embocalats d'espècias e de sabors son plaçats a l'avant de la cobèrta. La disposicion guida la vista, puèi l'odorat, puèi lo gost.

La Reconoissença

A prepaus del A' Design Award d'Argent

Ballantines 17 Embalatge de Cadèu a ganhat la distincion A' Design Award d'Argent, una reconeissença extraordinàriament prestigiosa acordada a de designs d'ort de gamma, esplendids e impressionants. Los ganhaires de l'Argent son d'òbras terriblament brilhantas e extrèmament creativas que illustran l'experiéncia, lo talent e la finessa excepcionals de lors designers. S'espèra que Ballantines 17 Embalatge de Cadèu siá una òbra meravilhosa e de referéncia, notablament professionala e prigondament innovanta. Aqueste design ganhaire de la distincion A' Design Award d'Argent es una invencion fòrça notabla e admirada, que fa un ben e fa avançar las frontièras de l'art, de la sciéncia, del design e de la tecnologia. Ballantines 17 Embalatge de Cadèu es una creacion immensament envejada que desrevelha de desirs, aduch de sentiments positius e fa néisser l'estonament e l'esmaiment.

Darrièr lo concèpte

Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
Dimensions e Embalatge: Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
Etiquetas: whisky, packaging, liquor packaging, creative packaging
Tecnologia de Produccion: Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
Desaffo de Dissènh: The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
Recèrca: With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste.
Inspiracion: Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
Durada del Projècte: The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
Flux Operacional: When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
Membres de l'Equipa: Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu
Crèdits d'Imatges: Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.