Yanjing White Beer Embalatge de Cervesa per Gen Xu and Feihu Han

Lo dissènh Yanjing White Beer Embalatge de Cervesa per Gen Xu and Feihu Han es un laureat autfo estimfo del prestigfo 2021 A' Design Award de Bronze dins la Categoria de Competfo Dissènh d'Embalatge.

BronzeEmbalatge· 2021

Yanjing White Beer Embalatge de Cervesa

per Gen Xu and Feihu Han

Client : Beijing Yanjing Brewery Co.,Ltd.

Laureat del A' Design Award de Bronze dins la Categoria Embalatge

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Colors

Lo Concèpte

A prepaus de Yanjing White Beer Embalatge de Cervesa

Text del Libre : Yanjing White Beer es un design d'embalatge per cervesa en botelha e en canet. Los grafismes combinan de referéncias culturalas chinesas e alemandas, amb de colors tiradas d'un uniforme de fotbòl alemand e d'imatges de malt e de lupol coma omenatge a l'Alemanha, l'origina de la cervesa blanca. Un panèl de títol en forma d'escut met en valor lo nom del produch e manten l'equilibri de la mesa en pagina. Lo canet seguís la talha d'una paumeta mejana per una presa segura, e la botelha afuscada pòt èsser agrafada a quina qu'auçada que siá. La botelha es facha de veire reciclable e lo canet d'alumini reciclable.

La Reconoissença

A prepaus del A' Design Award de Bronze

Yanjing White Beer Embalatge de Cervesa a ganhat la distincion A' Design Award de Bronze, una reconeissença plan prestigiosa acordada a de designs excellents que se destrian per la creativitat, l'engenh e la finessa. Los ganhaires del Bronze son d'artefactes largament abils e sorprenentament creatius que provan la vasta experiéncia, l'imaginacion e l'engenhositat de lors designers. S'espèra que Yanjing White Beer Embalatge de Cervesa siá un objècte fòrça considerat, admirat e estimat, notablament professional e innovant. Aqueste design ganhaire de la distincion A' Design Award de Bronze integra las melhoras practicas de l'art, de la sciéncia, del design e de la tecnologia e es excellent per son atencion al detalh. Yanjing White Beer Embalatge de Cervesa satisfa esplendidament los besonhs, toca los desirs, encanta los sentiments e interèssa la curiositat.

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Kit de premsa

Crèdits, membres de l'equipa e detalhs tecnics fornits pel designer.

Proprietats Unicas: Yanjing white beer is a new brand promoted by Yanjing Group, which integrates the alcohol and sports culture of China and German. The designing elements are based on the uniform of German football team. While the malt and hops symbolize the fusion of eastern and western culture as well as respect for the original place of white beer. This design helps spread the concept of white beer and also makes the package more recognizable.
Dimensions e Embalatge: 67.4*67.4*248mm, 54*54*170mm
Etiquetas: White beer, liquor package, fashionable appearance, cultural connotation, innovative interaction
Tecnologia de Produccion: The package of Yanjing White Beer is made of recyclable aluminum material (canned beer) and recyclable glass (bottled beer). The integrated bottle saves material cost. By presenting the pure ingredients of beer-making, malt and hops, customers can taste the special and abundant flavor of beer and get perfect drinking experience.
Desaffo de Dissènh: The white beer has been an independent category in Chinese market, but there is further room for the improvement of its market awareness, which still belongs to minor beer. With innovation in terms of fermentation, materials and craft, it guides the new trend of healthy liquor-drinking. Meanwhile, it breaks the market situation of white beer, stimulating the consumption of white beer, refreshing the traditional cognition of white beer and building brand image by the logo and original package.
Recèrca: According to research, most alcohol consumers pursue high-end, individual and high-quality products. And traditional white beer emphasizes foreign background and European and American culture, which does not cater to the aesthetics and taste of Chinese customers. While the new package of Yanjing white beer introduces Chinese characteristics on this basis, which shows the confidence of Yanjing Beer on Chinese culture.
Inspiracion: The package design is inspired by the pure ingredients in malt and hops. The entire package adopts shield-like title, which matches with the recognizable slogan well and highlights the words of White Beer. Meanwhile, the Chinese and German cultural elements, malt, hops and German football team are used as decoration, which shows respect for German, the original place of white beer.
Durada del Projècte: The project was started in Beijing in September, 2020 and put on sale in November, 2020.
Flux Operacional: The can of white beer is designed according to the palm size of most customers so as to facilitate their holding and grasping and avoid easy slipping. While the bottled white beer adopts tapered design so that customers can grasp it properly at any height. The pull ring design on the cap can allow customers to easily open it without an opener at any time and any place.
Membres de l'Equipa: Feihu Han
Gen Xu
Da Wu